wk7 Discussions

PRICING PRODUCTS AND DISTRIBUTION CHANNELS 2

Marketing Discussion

Discussion about “INTEL” company from papers

"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:

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Develop a brief IMC for the company or product you are working on in your assignments.

· First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?

· Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

· How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Human Resource Mgmt. Discussion

"Training Assessment" Please respond to the following:

· Imagine you are a new employee in a human resource (HR) department. Your first task is to develop a stress management seminar for the employees. Determine the topics that should be covered in the seminar. Support your selection of the topics.

· Develop criteria to assist in selecting the vendor to use for the training.