INT 601 AND 660 RESPECTIVELY
DISCUSION ONE 601
Read the article on market research and choose two methods from both primary and secondary source research that you consider to be the most valuable and cost-effective. State the reasons for your choice and respond to at least two of your classmates’ posts regarding whether you agree or not.
DISCUSSION TWO 601
5-2 Discussion: Online Surveys for Primary Research
With resources such as the internet available, the ability to reach faraway markets is at your fingertips. Using primary research as your tool with SurveyMonkey, create a free account and design a survey to send to potential customers for firsthand information. Post your survey link in this discussion and respond to at least two of your classmates’ surveys. Discuss and offer feedback on question structures and the intent of information collected.
INT 660 DISCUSSION
Provide a thorough response in one or two paragraphs, using appropriate terminology from the chapter.
In response to your peers’ posts, recommend ways in which information sharing can be used to expand the ZOPA. Engage your peers in a meaningful discussion on the module topics. Use at least one scholarly reference.