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unitv.docxQuestion 1
Identify the various steps management must take to establish a successful export strategy. Explain the importance of each step in your opinion. Your response should be at least 400 words in length.
Question 2
Explain the advantages and disadvantages for Marriott to own and operate hotels versus using a management contract to operate hotels? Your response should be at least 400 words in length.
Baena, V., & Cervino, J. (2014). International franchising decision-making: A model for country choice. Latin American Business Review, 15(1), 13–43.Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=94873048&site=ehost-live&scope=site
Berrill, J. (2015). Are the world’s largest firms regional or global? Thunderbird International Business Review, 57(2), 87–101. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=100988041&site=ehost-live&scope=site
Jakada, B. A. (2014). Building global strategic alliances and coalitions for foreign investment opportunities. International Journal of Global Business, 7(1), 77–94. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=97543413&site=ehost-live&scope=site
