Final Strategic Plan

Running head: STRATEGIC PLAN PART 2: SWOT ANALYSIS PAPER 1

STRATEGIC PLAN PART 2: SWOT ANALYSIS PAPER 2

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YOUR

8.0

SCORE

Content and Conceptualization:

1. SWOTT Analysis chart created

summarizing findings

0.800.80

2. Economic and legal and

regulatory forces and trends.

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3. Critique of how well the

organization adapts to change.

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4. Analyze and explain the supply

chain of the new division of the

existing business.

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5. Identify issues and/or

opportunities

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Spelling, Grammar, Proper use

of words

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APA format

20%1.601.35

See notes in paper for

corrections

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TOTAL POINTS

100%8.0

7.8

Writing Clarity

Late Submission (deduction)

WRITTEN ASSIGNMENT - GRADING RUBRIC

Description

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Logical organization of

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Strategic Plan Part 2: SWOT Analysis Paper

BUS/475

May 4, 2017

Strategic Plan Part 2: SWOT Analysis Paper

In this paper, internal and external environment analysis of Mars Hospitality Groups will be conducted. This will include an analysis of supply chain of the proposed new division and its business model. A SWOT table summarizing the findings of the analysis will be created. The economic, legal, regulatory forces and trends will be identified and how well the organization adapts to change. This will include an analysis of the supply chain of the new division of the current business and the arrangements to create and use center abilities and assets inside the supply chain with an end goal to have a beneficial outcome on the plan of action and the different partners. The significant issues or potentially openings that the company faces will be identified and a hypothesis surrounding each issue and research questions to use for conducting analysis will be generated. Finally, the circumstances surrounding each issue will be identified and classified, the importance of each classification will be explained and the accuracy of the importance for each classification will be tested.

The SWOT table summarizing the findings

	Strengths	Weaknesses	Opportunities	Threats	Trends
EXTERNAL FORCES
Legal and regulatory	It has a dedicated legal team	Faces constant litigation regarding intellectual property	Create a system that quickly patents new technologies	Potential future lawsuits	New regulations affecting hospitality industry.
Economic	Improving global economy will increase the demand of the product.	Customers may prefer to use their disposable income for competitor’s products	Building brand presence in emerging markets.	Uncertain economic changes might lead to lose of sales	Economic conditions are on the path to recovery in the global stage.
Technological	It has a robust technical team	Lags behind in some technological advancement	Employ highly-skilled software developers	Emerging of technological competitive firms in the industry	The marketing and sales of products online and on-mobile phones
Global	Good global image and presence	Culturally incompetent workforce	Growing global demand	Growing global competition in the industry.	Attracting overseas workforce
Innovation	Enjoys the sale of innovation and competitive products	Lack of consistency in innovation process	Developing innovation team to monitor this.	Very costly to develop innovative products	Increasing demand of innovative products.
Social	It has a well established Corporate Social Responsibility (CSR) plan	Lack of follow-up of the success of CSR plan	Expanding CSR plan to cover many communities	Costly to undertake CSR plan	Emergence of more complex CSR plan to solve socioeconomic problems of communities.
Environmental	It has a robust environmental protection plan	In some instances it has failed to meet eco-tourism requirements	Employing a highly-skilled environmentalists	Changes in weather patterns are affecting its travel activities	The emphasis of eco-friendly tourism.
Competitive analysis	A leader in the industry because of offering cost-friendly products	Not considering costs when pricing	Focusing of making travel packages more competitive	Large and emerging companies taking over the market share	Developing cost-friendly and very attractive products
INTERNAL FORCES
Strategy	Runs on a well-defined business strategy	Failure to constantly review the strategy	Borrowing business strategy ideas of industry leaders	Industry players with well-established strategy	Heavily emphasis on business strategy
Structures	It has a well-established corporate structure	Overlap of departmental roles	Rearranging corporate structures to be more distinct	Problems of undefined chain of command	Making continuous effort of improving corporate structure
Processes and Systems	Technologically supported Processes and Systems	Lack of consistency in Processes and Systems	Adopting product-oriented Processes and Systems	Failure to adopt Processes and Systems changes	Establishing Processes and Systems that designs the required product.
Resources	It has adequate resources in terms and human, capital and infrastructure	Slow growth of resource base	Souring funding and grants from external sources and employing highly-skilled workers	poor management of resources	Good cash flows and increased profitability.
Goals	It is a goal-oriented firm	Focusing mainly on short-term goals	Shifting focus to long-term goals	Underrating the goals of improving product quality	Focusing on short-term and long-term goals together.
Strategic capacities	It has a competent strategic team	Lags behind in implementation of strategic plans	Increasing strategic capacities for growth	The emphasis of strategic capacity growth by other firms	Searching for strategic teams and resources to build capacity.
Culture	Good corporate culture	Lack of good change managers	Instilling a good corporate culture on all employees	The changing culture in the workplace	Training employees on how to cope with corporate culture
Technologies	Employs the latest technologies in its business processes.	Poor transmission plan to a new technology	Benefiting from global technological transfers	Adopting inappropriate technology	Employing a team to track technological changes and advice accordingly.
Innovations	A leader in innovative products	inadequate innovative personnel	Continuous designing new products	Stiff competitive from innovative firms	Shifting focus on innovation of customer-oriented products
Intellectual property	It has a pool of quality intellectual property	Lack of continuous development of Intellectual property	Employing innovative team who can develop intellectual property	Lack of strict laws on Intellectual property	Quick registration and covering of Intellectual property
Leadership	Highly-qualified top management officials	High turnover in top managers of the company	Retain or extending terms for good managers	Self-interest by the top managers	Motivating and compensating performing managers

Analysis of relevant forces and trends

The economic issues that my positively or negative affect Mars Hospitality Groups in the tourism and hospitality industry include economic conditions such as inflation rates, income level, unemployment rates and exchange rates. When these economic conditions are unfavorable, the business will perform poorly and when the inflation and unemployment rate is lower, income is increasing and the exchange rates are stable the business will perform better. According to Speth & Probert (2015), the legal and regulatory issues that the company is likely to confront include regulatory reforms that might help to protect business interest or limit the expansion of business to other territories. For example, patent protect will help in limiting unfair competition. The trends that are likely to be experienced by Mars Hospitality Groups in this industry include: some new regulations are expected that might have a great impact on the performance of the company and the entrants of new competitors in the industry is also expected.

Critique of how well the organization adapts to change

Mars Hospitality Groups have a good structure of managing and adapting to change in their operation systems and due to the dynamic business environment. It has employed change management team. This team ensures that the organization identify the necessary changes, manage and implement them with little disruption of the normal business operations.

Analysis of the supply chain of the new division of the existing business

The supply chain of the new division in the company involves managing and planning of activities and hospitality service operations from the support functions to the delivery of end-user services to the clients. Plan to vacation destination as a service for the new division of the company will have a well established service chain structure that will include off shoring and outsourcing of their services; this plan will ensure that the company increase its customer base and create brand loyalty among its customers. In an effort to make a positive impact on the business model and the various stakeholders, the company will ensure that make a plan which will develop and leverage core competencies and resources within the supply chain. This plan will include providing continuous training to its employees in order to create a very competitive and competent human capital that will increase the efficiency of human resources. .

The major issues and/or opportunities that the company faces

Haines (2007) argued that there are major issues and opportunities that the company faces in its operations. The major issues include: the legal and regulatory reforms that have been put in place to regulate activities in tourism sector and growing competition from new entrants in the industry. The opportunities that are available for the company include: merging with other companies to create synergy and using social media networks to look for clients and

Hypothesis and circumstances that surrounding each issue and research questions to use for conducting analysis

The hypotheses that surround each issue are:

1. If patent protection right bill is passed, then the company will benefit immensely from its innovation.

2. If there are new entrants into the industry, then the company’s profitability will fail.

The research questions that can be used in conducting the analysis include:

1. What impact will patent protection law have on the company’s innovation plans?

2. How will new entrants into the industry impact on the company’s profitability?

The circumstance that surrounds the patent right bill is the rise in cases of infringement of intellectual properties rights that are guaranteed for persons or businesses. On the other hand, Fine (2009) argued that the circumstance that surrounds the increase in new entrants into hospitality industry is the shift of consumers to the demand of magnificent destinations at affordable prices and good package of services. I classify both circumstances to be in the part of external forces as threats to company’s operation. The first one is an opportunity and the second one is a threat. The importance of the first classification is that it gives the company a chance to legally protect its business ideas and innovative products and the second enables the company to understand business disruptors and how the deal with them.

References

Fine, L. G. (2009). The SWOT analysis: Using your strength to overcome weaknesses, using opportunities to overcome threats. Place of publication not identified: Kick It.

Haines, S. (2007). Strategic planning simplified: The systems thinking approach to building high performance teams and organizations. San Diego, Calif: Systems Thinking Press.

Speth, C., & Probert, C. (2015). The SWOT analysis: Develop strengths to decrease the weaknesses of your business.

Bottom of Form

� Melissa:

To provide continuity to the business plan by connecting each of the phases, you can skip the introductory paragraphs.

In your final submission, you will create an Executive Summary which will elaborate on the paper contents.

� SWOT Analysis at Mars Hospitality

� Some of these threats can help to elaborate the hypotheses in the next section.

� With the exception of prepositions and conjunctions, all first letters in the first and second-level headings are capitalized.

� may

� Good observation here.

The economy is a very impactful factor that may affect a successful introduction of a new product or service.

� and

� For this type of analysis, you may want to check Porter’s Five Forces.

(just a recommendation).

� With the exception of prepositions and conjunctions, all first letters in the first and second-level headings are capitalized.

� With the exception of prepositions and conjunctions, all first letters in the first and second-level headings are capitalized.

� EXCELLENT description of hypotheses of potential risks that may affect your new product.

This is perhaps, one of the best sections in this paper.