Using the picture from Blog 3, develop an argument that explores how the components of the photograph convey the message. This includes a rhetorical analysis and should address the following elements (though not necessarily in this order): Description of

Introduction: Your introduction should convey to your reader nature of the advertisement and a reason for your audience to read the essay. Spark your audience’s interest with some background information and introduce the purpose of your essay. End the introduction with your thesis statement. The description can be included in the introduction.

Description: Describe the advertisement. Describe visual element, such as pictures and typefaces used, as well as written content.

Purpose: Explain the purpose of the advertisement. Be specific how the advertisement communicates this message in your opinion.

Audience: Determine the audience of the advertisement based on visual and written elements of the advertisement. Be specific in explaining how you arrived at your conclusion.

Appeals: Evaluate the appeals (logos, ethos, and pathos) the advertisement uses. Examine the ad carefully and analyze different parts according to their use of appeal(s).

Strategy: Analyze the overall strategy the advertisement employs.

Conclusion: Revisit your main findings

Learning Outcomes:

Implement the steps of the writing process for an argumentative essay

Develop ideas and reasons with appropriate support and attribution.

Write in a style appropriate to audience and purpose.

Read, reflect, and respond critically to a variety of texts.

Use Edited American English in academic essays.

Critical Thinking - to include creative thinking, innovation, inquiry, and analysis, evaluation, and synthesis of information.

Communication - to include effective development, interpretation, and expression of idea through written communication.

Personal Responsibility - to include the ability to connect choices, actions, and consequences to ethical decision-making.

Audience: You are writing for a general audience of newspaper readers.

MLA:

Format : This analysis should be between 2 and 4 pages long, double-spaced, typed in a legible font, font size 12, with margins of 1 inch.

Citing sources: Your essay needs to use at least three (3) relevant, credible sources, all of which must be cited within the text as well as on your Works Cited page according to MLA Style. One source will be the advertisement. You must also attach a copy of the advertisement.

Expectations:

Spelling: Your essay must display correct spelling.

Grammar: Your essay must display correct us of grammar.

Punctuation: Your essay must display correct use of punctuation.

Word Usage: Your essay must display use of strong and accurate verbiage, and avoid awkward, wordy and redundant passages and phrases.

Paragraphs: Make sure each of your paragraphs contains only one single topic that you declare in a topic sentence. Make sure that all the information you provide in that paragraph is connected to that topic sentence.

Transitions: The flow of your essay comes in great part from the proper use of transitions between paragraphs, but also between sentences within paragraphs. Make sure that all your thoughts are connected with transitions.

Reasoning: Your argumentative essay should show the following abilities:

· To select an advertisement that lends itself to this analysis and argument

· To select at least two (2) other sources that further your analysis and argument.

· To write an introduction that sparks the reader’s interest, introduces the items to be discussed in your essay, demonstrates the relevance of the topic to its audience, and ends with a claim statement

· To state a strong claim clearly and concisely in your introduction

· To implement topic sentences that disclose the main idea of each paragraph.

· To organize and present your information in a logical way that allows the reader to follow your thought process easily

· To avoid fallacies

· To use logical and ethical appeal to establish the argument

· To cite your sources within the paper according to MLA style as discussed in class

· To list your sources on your Works Cited page according to MLA style

· To write a conclusive paragraph that summarizes your findings

The following guidelines apply to the above expectations:

To receive an A, no significant mistakes;

To receive a B, a few minor mistakes;

To receive a C, a few significant mistakes, or minor mistakes in portions of the essay;

To receive a D, minor and/or significant mistakes throughout the essay;

A significant amount of mistakes throughout the essay will result in a failing grade.

Submit: You will hand in the following documents with your final copy:

· Rhetorical Analysis & Outline Essay 2

· 1 Final copy

Due Dates:

No late submissions will be accepted.