As stated before, many of our customers will be health conscious individuals who either don’t have bike equipment or don’t have the means to get it to the area they wish to ride. We will target health conscious people aged 18-45. Couples can enjoy a low priced outdoor activity, while college students without space for a bike can participate in local riding events or charities. By having child friendly bikes with training wheels, we can also target families, babysitters, and daycares over the summer months when children may otherwise stay indoors. Our service will target those that want to exercise in new places or people that just don’t want to deal with the hassle and maintenance of owning and transporting the equipment.
The Company:
Currently the RecDeck is in the startup phase. With some market research we can conclude there would be some amount of demand for our service. Over 90,000 people attend Park & Rec events in Columbia every year. By gaining just a fraction of these people, our business can be successful and profitable. With a business loan the RecDeck will be able to start negotiation with suppliers and prepare for the upcoming summer seasons when business will be at its peak.
Our business idea is simple, use a box truck to take our fleet of bikes and kayaks to different spots around Columbia where locals and tourists can easily and affordably rent them free of maintenance and without the hassle of transporting it. This creates value for our customers, they don’t need to worry about hooking up a bike rack or borrowing a bike if they don’t own one. By changing locations every week we allow all Columbian’s experience all the different parks with ease. Some college students didn’t have the space to bring their bikes from out of state and not too many people own their own kayaks. The RecDeck offers these people a chance to do something they otherwise would not have been able to do.
Columbia
is
becoming
a
very
health
oriented
city
along
with
much
of
the
country.
America's
poor
health
habits
are
being
reported
more
and
more
and
a
“
gym
culture
”
has
emerged
and
can
even
be
seen
in
the
recreation
center
on
campus.
Studies
show
54%
of
Missouri
residents
participate
in
outdoor
recreation
and
82%
of
Columbia
households
use
the
trail
system.
By
offering
the
RecDeck
as
an
alternative
to
traditional
boring
exercise,
we
give
health
conscious
individuals
the
option
to
be
outside
and
enjoying
what
Columbia
has
to
offer
at
an
affordable
price.
Columbia
has
lots
of
local
parks,
trails,
and
ponds
that
would
be
great
locations
for
students,
out
of
towners,
and
locals
that
want
to
try
something
new.
By
renting
bikes
and
kayaks
it
allows
people
without
the
equipment
the
same
opportunity
to
experience
these
areas.
As
stated
before,
many
of
our
customers
will
be
health
conscious
individuals
who
either
don
’
t
have
bike
equipment
or
don
’
t
have
the
means
to
get
it
to
the
area
they
wish
to
ride.
We
will
target
health
conscious
people
aged
18-45.
Couples
can
enjoy
a
low
priced
outdoor
activity,
while
college
students
without
space
for
a
bike
can
participate
in
local
riding
events
or
charities.
By
having
child
friendly
bikes
with
training
wheels,
we
can
also
target
families,
babysitters,
and
daycares
over
the
summer
months
when
children
may
otherwise
stay
indoors.
Our
service
will
target
those
that
want
to
exercise
in
new
places
or
people
that
just
don
’
t
want
to
deal
with
the
hassle
and
maintenance
of
owning
and
transporting
the
equipment.
The
Company:
Currently
the
RecDeck
is
in
the
startup
phase.
With
some
market
research
we
can
conclude
there
would
be
some
amount
of
demand
for
our
service.
Over
juciyyy
sample_business_idea.docx
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