Strategic Plan, Part 3: Strategic Evaluation and Recommendation for Apple

Our team selected Apple for multiple reasons, the way they changed consumers ease to communicate and Facetime.

Additionally:

· User Friendly

· Music Capabilities

· Shortcut abilities

· 1:1 Products navigation assistance

· Consumer Identity Protection

Apple was the first computer system used in schools; they developed a strong branding strategy and increased their presence globally. Organizations prefer Apple for their daily operations: iPhone primarily, and this is not the case for the competitor’s Androids.

We ask ourselves: How has the death of Steve Jobs impact the innovation process of the company?