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Chapter 1

The Nature, Importance, and Uniqueness of Family Business

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Chapter 1—Lecture 1

What is a family business, and when does an entrepreneurial company become a family business?

Who are the family businesses, and what is their economic impact?

What makes family businesses different?

What is the three generation rule and its relationship with succession and continuity?

What is the Systems Theory Model of Family Business?

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© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Family Business: Working Definition

A family business is a synthesis of:

Ownership control (15%+) by two or more members of a family or a partnership of families

Strategic influence by family members on the management of the firm

Concern for family relationships

The dream (possibility) of continuity across generations

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

What is a family business?

Family business constitutes the whole gamut of enterprises where an entrepreneur or next-generation CEO and one or more family members influence the firm through their management participation, ownership and control, strategic preferences, and the culture and values they impart to the enterprise.

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When does an entrepreneurial company become a family business?

Typically when the next generation – “the kids” join the business within ten years of having graduated from college.

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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High profile family businesses

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Examples of Family Businesses

Ford Motor Company

The New York Times

The Washington Post

Bigelow Tea

Marriott Ritz-Carlton Hotels

Inditex/Zara

L. L. Bean

Gap

Timken Steel and Bearings

Salvatore Ferragamo

Miele Appliances

Toyota

El Nuevo Día Newspaper

Wall Street Journal

Levi Strauss

Kohler

Nordstrom

Hermés

Wal-Mart

Cemex

SC Johnson

Samsung

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Family Businesses…

Constitute 80–98% of all businesses in the world’s free economies

Generate 49% of the GDP in the U.S. and more than 75% in most other countries

Employ 80% of the U.S. workforce and more than 85% of the working population globally

Create about 85% of all new jobs in the U.S.

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Family Firms Outperform

Family-controlled firms in the S&P 500 achieved 53% greater economic value added than their management-controlled counterparts

Worldwide, family-owned businesses achieve anywhere between 6.65% and 16% higher annual returns on assets and shareholder equity than other businesses.

Source: Anderson, R., and Deeb, D., Journal of Finance, July 2003.

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Family firms exhibit stronger commitment to philanthropy than their non family counterparts. They also tend to engage in “strategic philanthropy”, the focused, high impact philanthropy that the William and Melinda Gates Foundation practices.1

Family foundations represent 55.5% of the 200 largest foundations in the US and 56% of the annual giving ($1billion).2

1 Family Business Review, in press, 2012.

2 Family Business Review, in press, 2012.

Ethics, Philanthropy, Environment and Corporate Responsibility

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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What Makes Family Business Different

The presence of the family

The owner’s dream to keep the

business in the family

The overlap of family,

ownership, and management

The competitive advantage derived

from the interaction of family, management, and ownership

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Other important differences

Average tenure of the CEO is 18 years versus 18 months to 3 years for the average CEO of an S&P 500 company

Average share holding time is a generation vs. 9 months in Fortune 500 companies1

24 percent of family businesses surveyed have a female CEO or President. 2 This far outstrips the 2.5 percent of Fortune 1,000 firms which are led by women.3

Family businesses aspire to continue across generations of owners or owner-managers

1 Bain & Co., C. Zook, 2007.

2American Family Business Survey, Mass Mutual/Kennesaw State/FFI, 2007.

3Fortune Magazine, April 20, 2007.

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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The Three Generation Rule

In America: “Shirtsleeves to shirtsleeves in three generations.”

In China: “Fu bu guo san dai” (Wealth never survives three generations or “From peasant shoes to peasant shoes in three generations.”

In Mexico: “Padre bodeguero, hijo caballero, nieto pordiosero”. (Father-merchant, son-gentleman, grandson-beggar.)

In Brazil: “Pai rico, filho nobre, neto pobre” (Rich father, noble son, poor grandson.)

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Succession and Continuity

The most prevalent reason why family-owned and family-controlled companies fail relates to a failure in succession planning

Three patterns of ineffective succession were identified in one study:

Conservative

Rebellious

Wavering

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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The Systems Theory Model of Family Business: 3 Sub-Systems

Family

Management

Ownership

Family Members

Other Shareholders

Family Shareholders

Owner-Manager Family Members

Owner-Managers

Family

Employees

Non-Family Managers & Employees

Source: The Systems Model. Adapted from Davis and Tagiuri, 1981.

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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The firm is a dynamic system in which integration is achieved by adjustments between family, management, and ownership subsystems

Individual perspectives of family and firm may differ, leading to overemphasis on one sub-system at the expense of others

In the systems theory approach, the family enterprise is modeled as comprising three overlapping, interacting, and interdependent subsystems of family, management, and ownership. Blurred boundaries between the subsystems can lead to role confusion, conflict, and mismanagement. The joint optimization of these subsystems is discussed as the opportunity for significant adaptive capacity and competitive advantage by the firm.

Boundaries among family, ownership, and management systems may become blurred

Problems determining if decisions relate to family, ownership, or management issues

Family rules may overtake the business

Problem-solving ability diminished by blurred boundaries

Chapter 1—Lecture 2

What is the difference between family-first, ownership-first, and management-first perspectives?

What is agency theory?

What is the strategic perspective and resource based theory?

What unique resources can family businesses use to create competitive advantages?

What is stewardship theory?

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© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Family-First Businesses

Employment in the business is a birthright

Members of the same generation are paid equally

Perks that transfer from the business to family members are often extensive

Financial systems may be obtuse by design, and secrecy is often paramount

Commitment to continuity depends on the agendas of individual family members

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Resource-based theory holds that competitive advantages derive from core competencies that are the result of the unique overlap between owners and managers, between family and business. Speed to market, long-term investment horizons, product differentiation through high-quality/service strategies, and reduced administrative costs are some of them. They are the result of attributes such as concentrated ownership, family unity, shareholder loyalty (patient capital), company size, strategies that focus on proprietary products or niche markets, and skill/knowledge transfer across generations.

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Management-First Businesses

Employment is on the basis of qualifications—family is discouraged from working in the business

Performance of employed family members is reviewed in the same manner as the performance of nonfamily managers

Compensation is based on responsibility and performance

Conversation between family members is usually all business

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Ownership-First Businesses

Investment time horizons and perceived risk are the most significant issues

Often have shorter time frames within which financial results are evaluated

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Additional Family Business Theories

Agency theory

Resource-based theory

Stewardship theory

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Agency Theory

Traditional theory: the natural alignment of owners and managers decreases agency costs of ownership in family firms

Recent research: the altruism of owner-managers leads to increased agency costs

Agency costs can be controlled or avoided through the use of certain managerial and governance practices

The board of directors is important in monitoring managerial behavior and controlling costs

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Agency theory argues that the owner-agent overlap in a family company presents some cost reduction opportunities but also highlights some agency costs that are unique to family firms; for example, CEO entrenchment, inability to manage conflict, and the potential for risk-aversive and self-dealing behaviors. Management and governance practices that reduce the likelihood of incurring these agency costs are discussed.

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The Strategic Perspective: Competitive Challenges Faced by Family Businesses

Shrinking product life cycles

Intense cost competition

Rapid change in distribution and value chains

Increasing individualism of younger generations

The entrenchment of the current-generation CEO

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Resource-Based Theory

Resource-based theory highlights unique capabilities or resources that family firms convert into competitive advantage

These resources are often referred to as organizational competencies

The ability of a particular family business to capitalize on its unique advantages depends on the quality of the interaction between business and family

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Resource-based theory holds that competitive advantages derive from core competencies that are the result of the unique overlap between owners and managers, between family and business. Speed to market, long-term investment horizons, product differentiation through high-quality/service strategies, and reduced administrative costs are some of them. They are the result of attributes such as concentrated ownership, family unity, shareholder loyalty (patient capital), company size, strategies that focus on proprietary products or niche markets, and skill/knowledge transfer across generations.

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Core Competencies/Attributes Turned into Competitive Advantage

Overlapping responsibilities of owners and managers, along with small company size, enable rapid speed to market

Concentrated ownership structure leads to higher overall corporate productivity and longer-term commitment to investments in people and innovation

A focus on customers and market niches results in higher returns on investments

The desire to protect the family name and reputation often translates into high product/service quality and higher returns on investment

The nature of the family–ownership–management interaction, family unity, and ownership commitment support patient capital, lower administrative costs, skills/knowledge transfer across generations, and agility in rapidly changing markets

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

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Stewardship Theory

This perspective claims that founding family members view the firm as an extension of themselves and therefore view the continuing health of the enterprise as connected with their own well-being

Owners inherit a responsibility to others, to stewardship, so that the enterprise they received from the earlier generation may successfully pass on to the next

As stewards of the firm, family owners often place individuals on the board that can provide objective advice and advocate for a going concern

The independence of the board has a positive impact on the financial performance of the firm through its advisory role more than through its monitoring or supervisory function

© 2018 Cengage. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Stewardship theory argues that founding family members view the firm as an extension of themselves and therefore view the continuing health of the enterprise as connected with their own personal well-being. Its continuity is often deemed a collective responsibility of family members.

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