Small Business Mgmt

BUS 402 – Assignments and Rubrics

© 2015 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 402 FACULTY GUIDE 1156 (5-14-2015) Page 8 of 11

Assignment 2: Expanding Your Business Due Week 8 and worth 240 points

Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:

1. Outline a financial plan for your small business.

2. Develop a guerrilla marketing strategy for your small business.

3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.

4. Outline a plan for securing sources of debt financing for your second store.

5. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

 Describe and analyze the necessary activities and key decisions to start a small business.

 Analyze the key financial management considerations in operating a small business.  Develop a guerrilla marketing strategy for a small business.  Analyze the role of pricing, credit, and equity financing in defining a business strategy.

 Use technology and information resources to research issues in small business management.  Write clearly and concisely about small business management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 240 Assignment 2: Expanding Your Business

Criteria Unacceptable Below 60% F

Meets Minimum

Expectations 60-69% D

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

1. Outline a financial plan for your small business.

Weight: 20%

Did not submit or incompletely outlined a financial plan for your small business.

Insufficiently outlined a financial plan for your small business.

Partially outlined a financial plan for your small business.

Satisfactorily outlined a financial plan for your small business.

Thoroughly outlined a financial plan for your small business.

2. Develop a guerrilla marketing strategy for your small business.

Weight: 25%

Did not submit or incompletely developed a guerrilla marketing strategy for your

Insufficiently developed a guerrilla marketing strategy for your small

Partially developed a guerrilla marketing strategy for your small

Satisfactorily developed a guerrilla marketing strategy for your small

Thoroughly developed a guerrilla marketing strategy for your small

BUS 402 – Assignments and Rubrics

© 2015 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. BUS 402 FACULTY GUIDE 1156 (5-14-2015) Page 9 of 11

small business. business. business. business. business.

3. Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.

Weight: 20%

Did not submit or incompletely discussed the most appropriate location for a second store (an actual street address). Did not explain your reasoning.

Insufficiently discussed the most appropriate location for a second store (an actual street address). Insufficiently explained your reasoning.

Partially discussed the most appropriate location for a second store (an actual street address). Partially explained your reasoning.

Satisfactorily discussed the most appropriate location for a second store (an actual street address). Satisfactorily explained your reasoning.

Thoroughly discussed the most appropriate location for a second store (an actual street address). Thoroughly explained your reasoning.

4. Outline a plan for securing sources of debt financing for your second store.

Weight: 20%

Did not submit or incompletely outlined a plan for securing sources of debt financing for your second store.

Insufficiently outlined a plan for securing sources of debt financing for your second store.

Partially outlined a plan for securing sources of debt financing for your second store.

Satisfactorily outlined a plan for securing sources of debt financing for your second store.

Thoroughly outlined a plan for securing sources of debt financing for your second store.

5. Two (2) references outside the textbook

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present