English Research Paper - Appetite for Profit (book)

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Research and Documentation Report – Appetite for Profit (200 points)

This assignment is intended to explore the research process professionally. In research, you have to gather, summarize, and organize information before you can interpret it. Then in interpreting it, you must be able to answer questions and solve problems. You will be choosing one of the following issues from “Appetite for Profit” and “Hungry for Change” to create a research report on this topic. You MUST use a memo format for this assignment .

· Nutriwashing – Consider the way companies persuade and their effectiveness on the public through marketing, advertising, etc.

· Junk Food and Children – consider marketing to kids, schools, and the impacts on health

· Food Additives – consider what you are being told, sold, freedom of choice, distractions, etc. when it comes to additives such as: sugar, aspartame, MSG, etc.

Structuring the Research Paper

The Introduction

1. presentation of the problem

2. purpose and focus of the current paper

3. summary or overview of position or arguments

In the first part of the introduction, present the problem or the research inquiry. Then, sketch the background on the problem and review the literature on it to give your readers a context to show them how your research fits into the conversation currently ongoing in your topic area (you can use the text to establish this). You may tell why this problem has been a problem, why previous attempts have failed to solve it, or why you think this particular angle to the problem is important. You can also mention what benefits are to be gained from solving this problem or exploring this topic from your perspective. Finalize this paragraph by establishing your purpose/focus/claim/thesis.

Formal Research Structure

Continue to deepen and focus the research you’ve begun. Remember that scholarly research is not a linear process, and as you have found out already, it always takes longer than you think. Your finished proposal will include in-text citations as well as a carefully, properly formatted (MLA or APA) list of at least 5 substantive sources minimum (1 of which can be a source I have provided). “Substantive” in this context means sources from government, scholarly, or professional sites.

Also, you must use and apply direct quotes from the book and film to support your claims.

The Discussion Section

Your discussion section should generalize on what you have learned from your research. One way to generalize is to explain the consequences or meaning of your results and then make your points that support and refer back to the statements you made in your introduction. Your discussion should be organized so that it relates directly to your thesis. You want to avoid introducing new ideas here or discussing issues not directly related to the exploration and discovery of your thesis. This section, along with the introduction, is usually written in present tense.

The Conclusions and Recommendations Section

Conclusions unify your research results and discussion and elaborate on their significance to your thesis. Your conclusion ties your research to your thesis, binding together all the main ideas in your thinking and writing. By presenting the logical outcome of your research and thinking, your conclusion answers your research inquiry for you and your readers. You should recommend a course of action, make a prediction, propose a solution to a problem, offer a judgment, or speculate on the implications and consequences of your ideas.

Format:

Your final must follow a memo format and be a minimum of 3-4pgs. single spaced, block paragraphed, proper heading, and must follow MLA/APA in text citations guidelines. Any portion of the format that does not adhere to the memo format will result in an automatic 5 point deduction.

You must also provide a Powerpoint, which will be an extension of your paper. It should include visuals, graphs/statistic (that you find not create), facts, etc. that engages the audience.

Also, keep in mind that the 4 Keys must be taken into consideration as this has been the foundation for our class. Keep in mind audience awareness and style/tone as you construct your purpose and convey your message.

Final Project Points Breakdown:

Peer Review: 50 points (25 each)

PowerPoint: 50 points

Final Draft: 100 points

Due Dates

4/28— Start brainstorming and researching process.

5/5—Peer review session for final edits.

5/12 – Final Conference on Canvas

5/15—Final draft is due.

Research and Documentation R

eport

Appetite for Profit (2

0

0

points)

This assignment is intended to explore the research process professionally. In research, you have to

gather, summarize, and organize information before you can interpret it. Then in

interpreting it, you must

be able to answer questions and solve problems. You will be choosing one of the following issues from

“Appetite for Profit” and

“Hungry for Change” to

create a research report on this topic.

You MUST use

a memo

format for this assignment

.

·

Nutriwashing

Consider the way companies persuade and the

ir effectiveness on the public

through marketing, advertising, etc.

·

Junk Food and Children

consider marketing to kids, schools, and the impacts on health

·

Food Additiv

es

consider what you are being told, sold, freedom of choice, distractions, etc.

when it comes to additives such as: sugar, aspartame, MSG, etc.

Structuring the Research Paper

The Introduction

1.

presentation of the

problem

2.

purpose

and focus of the current paper

3.

sum

mary or overview of

position or arguments

In the first part of the introduction,

present the problem or the research inquiry

. Then, sketch the

background on the problem and review the literature on it to give

your readers a context to sho

w them

how your research

fits into the conversation c

urrently ongoing in your topic

area

(you can use the text to

establish this)

. You may tell why this problem has been a problem, why previous attempts have failed to

solve

it, or why you

think this particular

angle to the problem is important. You can also mention what

benefits are to be gained from solving this problem or exploring this topic from your perspective.

Finalize

this paragraph by establishing your purpose/focus/

claim/thesis.

Formal Research Structure

Continue to deepen and focu

s the research you’ve begun. Remember that scholarly research is not a linear

process, and as you have found out already, it always takes longer than you think. Your finished proposal

will include in

-

text citations as well as a carefully, properly formatt

ed (

MLA or APA) list of at

least 5

substantive sources

minimum

(1

of which can be

a source I have provided).

“Substantive” in this

context means sources from government, scholarly, or professional sites.

Also, you must use

and apply

direct quotes from the book and fi

lm

to support your claims.

The Discussion Section

Your discussion section should generalize on what you have learned from your research. One way to

generalize is to explain the consequences or meaning of your results and then make your points that

support and refer back to the statements you made in your introduction. Your discussion should be

organized so that it relates directly to your thesis. You

want to avoid introducing new ide

as here or

Research and Documentation Report – Appetite for Profit (200 points)

This assignment is intended to explore the research process professionally. In research, you have to

gather, summarize, and organize information before you can interpret it. Then in interpreting it, you must

be able to answer questions and solve problems. You will be choosing one of the following issues from

“Appetite for Profit” and “Hungry for Change” to create a research report on this topic. You MUST use

a memo format for this assignment.

 Nutriwashing – Consider the way companies persuade and their effectiveness on the public

through marketing, advertising, etc.

 Junk Food and Children – consider marketing to kids, schools, and the impacts on health

 Food Additives – consider what you are being told, sold, freedom of choice, distractions, etc.

when it comes to additives such as: sugar, aspartame, MSG, etc.

Structuring the Research Paper

The Introduction

1. presentation of the problem

2. purpose and focus of the current paper

3. summary or overview of position or arguments

In the first part of the introduction, present the problem or the research inquiry. Then, sketch the

background on the problem and review the literature on it to give your readers a context to show them

how your research fits into the conversation currently ongoing in your topic area (you can use the text to

establish this). You may tell why this problem has been a problem, why previous attempts have failed to

solve it, or why you think this particular angle to the problem is important. You can also mention what

benefits are to be gained from solving this problem or exploring this topic from your perspective. Finalize

this paragraph by establishing your purpose/focus/claim/thesis.

Formal Research Structure

Continue to deepen and focus the research you’ve begun. Remember that scholarly research is not a linear

process, and as you have found out already, it always takes longer than you think. Your finished proposal

will include in-text citations as well as a carefully, properly formatted (MLA or APA) list of at least 5

substantive sources minimum (1 of which can be a source I have provided). “Substantive” in this

context means sources from government, scholarly, or professional sites.

Also, you must use and apply direct quotes from the book and film to support your claims.

The Discussion Section

Your discussion section should generalize on what you have learned from your research. One way to

generalize is to explain the consequences or meaning of your results and then make your points that

support and refer back to the statements you made in your introduction. Your discussion should be

organized so that it relates directly to your thesis. You want to avoid introducing new ideas here or