Summary
| This is a summary of all the worksheets in this workbook. You can click on a number and it will take you to the specific tab. There will be a "Go to Summary" link on each tab that will bring you back to this page if you would like to browse the various statistics. |
| Table | Genre | Specifics | | Table | Genre | Specifics |
| 1 | Fashion | Ralph Lauren | | 18 | Sports | NFL Attendance |
| 2 | Fashion | Nike | | 19 | Sports | Superbowl |
| 3 | Film | Highest Grossing All time | | 20 | Music | Consumer Spending |
| 4 | Film | Biggest Weekends | | 21 | Music | Music Tours |
| 5 | Film | Successful Movies | | 22 | Music | Grammy's |
| 6 | Film | Expensive Budgets | | 23 | Music | Digital Revenues |
| 7 | Gaming | Revenues for Gaming | | 24 | Music | Sales YoY |
| 8 | Gaming | WoW Characters | | 25 | TV | MTV Awards |
| 9 | Gaming | Kickstarter | | 26 | TV | Superbowl |
| 10 | Satisfaction | McDonalds | | 27 | TV | Superbowl |
| 11 | Satisfaction | Starbucks | | 28 | Social Media | Regional Usage |
| 12 | Satisfaction | Full Service Restaurants | | 29 | Social Media | Instagram by Income Level |
| 13 | Millenials | Social Network Preference | | 30 | Social Media | Branding |
| 14 | Millenials | Travel habits | | 31 | Social Media | Branding Twitter |
| 15 | Millenials | Shopping Habits | | 32 | Social Media | FB Frequency |
| 16 | Sports | NFL Attendance per Game | | 33 | Social Media | Twitter |
| 17 | Sports | NFL Attendance by Team | | 34 | Social Media | FB Mobile |
| | | | | 35 | Social Media | Worldwide |
T1 Fashion
| Go Back to Summary Page |
| Income of Polo Ralph Lauren worldwide 2012-2016, by business segment |
| Income of Polo Ralph Lauren worldwide from 2012 to 2016, by business segment (in million U.S. dollars) |
| Year | Wholesale | Retail | Licensing | Total |
| 2012 | 654.3m | 553.1m | 129.0m | 1,336.4m |
| 2013 | 903.0m | 615.0m | 152.0m | 1,670.0m |
| 2014 | 963.0m | 572.0m | 150.0m | 1,685.0m |
| 2015 | 943.0m | 527.0m | 152.0m | 1,622.0m |
| 2016 | 822.0m | 359.0m | 155.0m | 1,336.0m |
http://www.statista.com/statistics/268525/income-of-polo-ralph-lauren-worldwide-by-business-segment/
T2 Fashion
| Go Back to Summary Page |
| Nike's North American revenue 2012-2016, by segment |
| Nike's North American revenue from 2012 to 2016, by segment (in million U.S. dollars) |
| Year | Footwear | Apparel | Equipment |
| 2012 | $5,941m | $2,993m | $604m |
| 2013 | $6,751m | $3,591m | $816m |
| 2014 | $7,495m | $3,937m | $867m |
| 2015 | $8,506m | $4,410m | $824m |
| 2016 | $9,299m | $4,746m | $719m |
http://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
T3 Film
| Go Back to Summary Page |
| Highest grossing movies at the North American box office in 2016 |
| Box office revenue* of the highest grossing movies in North America in 2016 (in million U.S. dollars) |
| Title | Revenues |
| Finding Dory | $486m |
| Rogue One: A Star Wars Story | $447m |
| Captain America: Civil War | $408m |
| The Secret Life of Pets | $368m |
| The Jungle Book (2016) | $364m |
| Deadpool | $363m |
| Zootopia | $341m |
| Batman v Superman: Dawn of Justice | $330m |
| Suicide Squad | $325m |
| Doctor Strange | $230m |
https://www.statista.com/statistics/187407/box-office-revenue-of-the-top-grossing-movies-in-north-america-2004/
T4 Film
| Go Back to Summary Page |
| Biggest opening weekends at the North American box office |
| Biggest opening weekends at the North American box office by revenue (in million U.S. dollars) (as of January 2017) |
| Title | Revenues |
| Star Wars: The Force Awakens | $248m |
| Jurassic World | $209m |
| Marvel's The Avengers | $207m |
| Avengers: Age of Ultron | $191m |
| Captain America: Civil War | $179m |
| Iron Man 3 | $174m |
| Harry Potter and the Deathly Hallows Part 2 | $169m |
| Batman v Superman: Dawn of Justice | $166m |
| The Dark Knight Rises | $161m |
| The Dark Knight | $158m |
| The Hunger Games: Catching Fire | $158m |
| Rogue One: A Star Wars Story | $155m |
| The Hunger Games | $153m |
| Spider-Man 3 | $151m |
| Furious 7 | $147m |
http://www.statista.com/statistics/188498/biggest-opening-weekends-at-the-north-american-box-office/ *Not adjusted for inflation
T5 Film
| Go Back to Summary Page |
| Global box office revenue of the most successful movies of all time |
| Global box office revenue of the most successful movies of all time (in billion U.S. dollars) (as of January 2017) |
| Title | Revenues |
| Avatar | $2.79B |
| Titanic | $2.19B |
| Star Wars: The Force Awakens | $2.07B |
| Jurassic World | $1.67B |
| Marvel's The Avengers | $1.52B |
| Furious 7 | $1.52B |
| Avengers : Age of Ultron | $1.41B |
| Harry Potter andthe Deathly Hallows (Part II) | $1.34B |
| Frozen | $1.28B |
| Iron Man 3 | $1.21B |
| Minions | $1.16B |
| Captain America: Civil War | $1.15B |
| Transformers: Dark of the Moon | $1.12B |
| Lord of the Rings Return of the King | $1.12B |
| James Bond-Skyfall | $1.11B |
| Transformers 4Age of Extinction | $1.10B |
| The Dark Knight Rises | $1.08B |
| Toy Story 3 | $1.07B |
| Pirates of the Caribbean Dead Man's Chest | $1.07B |
| Pirates of the CaribbeanOn Stranger Tides | $1.05B |
https://www.statista.com/statistics/262926/box-office-revenue-of-the-most-successful-movies-of-all-time/
T6 Film
| Go Back to Summary Page |
| Most expensive film productions worldwide 2017 |
| The world's most expensive film productions as of January 2017 (in million U.S. dollars) |
| Title | Budget |
| Pirates of the Caribbean: On Stranger Tides | $379m |
| Pirates of the Caribbean: At World's End | $300m |
| Avengers: Age of Ultron | $280m |
| John Carter | $264m |
| Tangled | $260m |
| Spider-Man 3 | $258m |
| Harry Potter and the Half-Blood Prince | $250m |
| The Hobbit: The Battle of the Five Armies | $250m |
| Batman v Superman: Dawn of Justice | $250m |
| Captain America: Civil War | $250m |
| Spectre | $245m |
| Avatar | $237m |
| The Dark Knight Rises | $230m |
| The Chronicles of Narnia: Prince Caspian | $225m |
| The Lone Ranger | $225m |
| Pirates of the Caribbean: Dead Man's Chest | $225m |
| Man of Steel | $225m |
| The Hobbit: The Desolation of Smaug | $225m |
| The Avengers | $220m |
| Men in Black 3 | $215m |
| Oz the Great and Powerful | $215m |
https://www.statista.com/statistics/273416/most-expensive-film-productions-worldwide/
T7 Gaming
| Go Back to Summary Page |
| Revenue of the U.S. video game industry 2014-2016 |
| Retail revenue of the U.S. video game industry from November 2014 to November 2016 (in billion U.S. dollars) |
| Month | Revenues |
| Nov '14 | $2.42b |
| Dec '14 | $3.26b |
| Jan '15 | $0.63b |
| Feb '15 | $0.96b |
| Mar '15 | $0.97b |
| Apr '15 | $0.60b |
| May '15 | $0.51b |
| Jun'15 | $0.88b |
| Jul '15 | $0.56b |
| Aug '15 | $0.57b |
| Sept '15 | $1.09b |
| Oct '15 | $0.83b |
| Nov '15 | $2.60b |
| Dec '15 | $3.22b |
| Jan '16 | $0.61b |
| Feb '16 | $0.84b |
| Mar '16 | $0.96b |
| Apr '16 | $0.51b |
| May '16 | $0.53b |
| Jun '16 | $0.65b |
| Jul '16 | $0.48b |
| Aug '16 | $0.57b |
| Sept '16 | $0.84b |
| Oct '16 | $0.86b |
| Nov '16 | $1.97b |
http://www.statista.com/statistics/201093/revenue-of-the-us-video-game-industry/
T8 Gaming
| Go Back to Summary Page |
| Distribution of World of Warcraft characters in 2017, by class |
| Distribution of World of Warcraft characters in U.S. and EU realms as of January 2017, by class |
| Class | EU realms | U.S. realms |
| Hunter | 11.0% | 11.6% |
| Death Knight | 9.7% | 10.0% |
| Druid | 10.0% | 9.8% |
| Paladin | 9.4% | 9.6% |
| Warrior | 10.0% | 9.5% |
| Priest | 8.5% | 8.5% |
| Mage | 8.5% | 8.4% |
| Rogue | 8.1% | 8.1% |
| Warlock | 7.6% | 7.6% |
| Shaman | 7.7% | 7.3% |
| Monk | 6.6% | 6.7% |
| Deamon Hunter | 2.9% | 2.9% |
https://www.statista.com/statistics/276318/distribution-of-world-of-warcraft-characters-by-class/
T9 Gaming
| Go Back to Summary Page |
| Kickstarter: most funded gaming projects as of January 2017 |
| Most popular funded gaming projects on Kickstarter as of January 2017 |
| Year | Title | Revenues |
| 2017 | Kingdom Death: Monster 1.5 | $12,393,140 |
| 2015 | Exploding Kittens | $8,782,570 |
| 2012 | OUYA: A New Kind of Video Game Console | $8,596,470 |
| 2015 | Shenmue 3 | $6,333,300 |
| 2015 | Bloodstained: Ritual of the Night | $5,545,990 |
| 2016 | Dark Souls - The Board Game | $4,995,110 |
| 2013 | Torment: Tides of Numenera | $4,188,930 |
| 2015 | Zombicide: Black Plague | $4,079,210 |
| 2012 | Pillars of Eternity | $3,986,930 |
| 2013 | Mighty No. 9 | $3,845,170 |
https://www.statista.com/statistics/283843/crowdfunding-most-funded-gaming-projects/
T10 Satisfaction
| Go Back to Summary Page |
| American customer satisfaction index: McDonald's restaurants in the U.S. 2000-2016 |
| American customer satisfaction index scores of McDonald's restaurants in the United States from 2000 to 2016* |
| Year | Satisfaction |
| 2000 | 59 |
| 2001 | 62 |
| 2002 | 61 |
| 2003 | 64 |
| 2005 | 62 |
| 2006 | 63 |
| 2007 | 64 |
| 2008 | 69 |
| 2009 | 70 |
| 2010 | 67 |
| 2011 | 72 |
| 2012 | 73 |
| 2013 | 73 |
| 2014 | 71 |
| 2015 | 67 |
| 2016 | 69 |
| * The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services. |
https://www.statista.com/statistics/216696/mcdonalds--customer-satisfaction-in-the-us/
T11 Satisfaction
| Go Back to Summary Page |
| American customer satisfaction index: Starbucks in the U.S. 2006-2016 |
| American customer satisfaction index scores of Starbucks in the United States from 2006 to 2016* |
| Year | Satisfaction |
| 2006 | 77 |
| 2007 | 78 |
| 2008 | 77 |
| 2009 | 76 |
| 2010 | 78 |
| 2011 | 80 |
| 2012 | 76 |
| 2013 | 80 |
| 2014 | 76 |
| 2015 | 74 |
| 2016 | 75 |
| * The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services. Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations. |
https://www.statista.com/statistics/216719/starbucks--customer-satisfaction-in-the-us/
T12 Satisfaction
| Go Back to Summary Page |
| American customer satisfaction index: full-service restaurants in the U.S. 2007-2016 |
| American customer satisfaction index scores for full-service restaurants in the United States from 2007 to 2016* |
| Year | Satisfaction |
| 2007 | 81 |
| 2008 | 80 |
| 2009 | 84 |
| 2010 | 81 |
| 2011 | 82 |
| 2012 | 80 |
| 2013 | 81 |
| 2014 | 82 |
| 2015 | 82 |
| 2016 | 81 |
| * The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services. |
https://www.statista.com/statistics/194632/customer-satisfaction-with-us-full-service-restaurants-since-2007/
T13 Millenials
| Go Back to Summary Page |
| U.S. Millennials: most popular social network 2016, by age group |
| Most popular social network among Millennials in the United States as of August 2016, by age group |
| Reason | 18-24 | 25-29 | 30-34 |
| Facebook | 36% | 41% | 50% |
| Instagram | 24% | 17% | 13% |
| YouTube | 12% | 14% | 11% |
| LinkedIn | 7% | 10% | 10% |
| Pinterest | 9% | 8% | 8% |
| Snapchat | 9% | 9% | 5% |
| Twitter | 3% | 1% | 2% |
https://www.statista.com/statistics/604467/most-popular-social-network-by-age-group-us-millennials/
T14 Millenials
| Go Back to Summary Page |
| Profile of Millennial travelers in the U.S. as of July 2016 |
| Profile of Millennial travelers in the United States as of July 2016 |
| Reason | Level |
| Cultural interest | 70.3 |
| Exploration hungry | 69.5 |
| Food and cuisine driven traveler | 68.5 |
| Wants the real destination not commercial tourism product | 65.2 |
| Connected during leisure travel and its planning | 65.1 |
| Intensively plans leisure travel | 60.5 |
| Nature lovers | 58.8 |
| Activity seekers | 57 |
| Price sensitivity | 55.4 |
| Special characteristics |
| traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons |
| Note |
| * The source measures the intensity of a traveler's feelings toward certain apsects of travel using a set of seven-point scale quations. Each survey respondent is given a score of one to 100 (with a score of 100 indicating the highest level of intensity or importance) for each category. |
http://www.statista.com/statistics/318096/profile-of-millennial-travelers-in-the-us/
T15 Millenials
| Go Back to Summary Page |
| U.S. online retailer purchase rate 2016, by age group |
| Share of online users in the United States who have purchased from online merchants within the past 12 months as of December 2016, by age group |
| Age Group | Rate |
| Millennials | 78% |
| Generation X | 86% |
| Baby Boomers | 89% |
| Retirees | 82% |
https://www.statista.com/statistics/614035/online-shopping-at-online-retailers-usa/
T16 Sports
| Go Back to Summary Page |
| Average attendance in the National Football League 2016 |
| National Football League average per game attendance from 2008 to 2016 |
| Year | Attendance |
| 2008 | 68,245 |
| 2009 | 67,506 |
| 2010 | 66,957 |
| 2011 | 67,419 |
| 2012 | 67,632 |
| 2013 | 68,397 |
| 2014 | 68,331 |
| 2015 | 68,216 |
| 2016 | 69,487 |
https://www.statista.com/statistics/249372/average-regular-season-attendance-in-the-nfl/
T17 Sports
| Go Back to Summary Page |
| Total attendance National Football League regular season games 2008-2016 |
| National Football League total attendance at regular season games 2008 to 2016 (in millions) |
| Team | Attendance |
| Dallas Cowboys | 92,539 |
| Los Angeles Rams | 83,164 |
| New York Giants | 78,789 |
| Washington Redskins | 78,304 |
| Green Bay Packers | 78,215 |
| New York Jets | 78,160 |
| Denver Broncos | 76,774 |
| Carolina Panthers | 73,792 |
| Kansas City Chiefs | 73,328 |
| New Orleans Saints | 73,109 |
| Houston Texans | 71,868 |
| Baltimore Ravens | 71,102 |
| San Francisco 49ers | 70,178 |
| Atlanta Falcons | 69,999 |
| Philadelphia Eagles | 69,596 |
| Seattle Seahawks | 69,073 |
| Buffalo Bills | 68,509 |
| New England Patriots | 66,829 |
| Minnesota Vikings | 66,786 |
| Indianapolis Colts | 65,549 |
| Miami Dolphins | 65,512 |
| Arizona Cardinals | 64,831 |
| Tennessee Titans | 64,659 |
| Jacksonville Jaguars | 64,646 |
| Pittsburgh Steelers | 64,312 |
| Cleveland Browns | 64,311 |
| Cincinnati Bengals | 63,509 |
| Detroit Lions | 60,792 |
| Tampa Bay Buccaneers | 60,624 |
| Chicago Bears | 60,368 |
| Oakland Raiders | 57,320 |
| San Diego Chargers | 57,024 |
https://www.statista.com/statistics/283897/national-football-league-teams-ranked-by-average-attendance-2013/
T18 Sports
| Go Back to Summary Page |
| Total attendance National Football League regular season games 2008-2016 |
| National Football League total attendance at regular season games 2008 to 2016 (in millions) |
| Year | Attendance |
| 2008 | 17.33m |
| 2009 | 17.15m |
| 2010 | 17.01m |
| 2011 | 17.12m |
| 2012 | 17.18m |
| 2013 | 17.30m |
| 2014 | 17.36m |
| 2015 | 17.26m |
| 2016 | 17.79m |
http://www.statista.com/statistics/193420/regular-season-attendance-in-the-nfl-since-2006/
T19 Sports
| Go Back to Summary Page |
| National Football League teams by the number of Super Bowls won 2016 |
| Number of Super Bowls won by NFL team from 1967 to 2016* |
| Team | SuperBowls |
| Pittsburgh Steelers | 6 |
| San Francisco 49ers | 5 |
| Dallas Cowboys | 5 |
| New England Patriots | 4 |
| New York Giants | 4 |
| Green Bay Packers | 4 |
| Los Angeles / Oakland Raiders | 3 |
| Washington Redskins | 3 |
| Denver Broncos | 3 |
| Baltimore / Indianapolis Colts | 2 |
| Miami Dolphins | 2 |
| Baltimore Ravens | 2 |
| New York Jets | 1 |
| Tampa Bay Buccaneers | 1 |
| New Orleans Saints | 1 |
| Kansas City Chiefs | 1 |
| Los Angeles / St. Louis Rams | 1 |
| Chicago Bears | 1 |
| Seattle Seahawks | 1 |
http://www.statista.com/statistics/266516/number-of-super-bowl-wins-by-nfl-team/
T20 Music
| Go Back to Summary Page |
| Country ranking by digital share of consumer spending on music in 2016 |
| Country ranking by digital share of consumer spending on music in 2016 |
| Country | Share |
| United States | 69% |
| South Korea | 64% |
| United Kingdom | 63% |
| Australia | 63% |
| Greece | 60% |
| Canada | 58% |
| Denmark | 55% |
| Sweden | 55% |
| Norway | 51% |
| Ireland | 51% |
https://www.statista.com/statistics/253663/country-ranking-by-digital-share-of-consumer-spending-on-music/
T21 Music
| Go Back to Summary Page |
| The most successful music tours worldwide 2016 |
| The most successful music tours worldwide in 2016, based on gross revenue (in million U.S. dollars) |
| Artist / Band | US Dollars |
| Bruce Springsteen & The E Street Band | $268.3 M |
| Beyonce | $256.4 M |
| Coldplay | $241.0 M |
| Guns 'N' Roses | $188.4 M |
| Adele | $167.7 M |
| Justin Bieber | $163.3 M |
| Paul McCartney | $110.6 M |
| Garth Brooks | $97.0 M |
| The Rolling Stones | $90.9 M |
| Celine Dion | $85.5 M |
| Drake | $84.3 M |
| Luke Bryan | $84.1 M |
| Madonna | $82.2 M |
| Billy Joel | $76.6 M |
| Black Sabbath | $73.9 M |
https://www.statista.com/statistics/278378/the-most-successful-music-tours-worldwide/
T22 Music
| Go Back to Summary Page |
| Most Grammy-winning individuals of all time |
| Most Grammy Award-winning individuals of all time as of February 2016 |
| Name | # of Grammies |
| Sir Georg Solti | 31 |
| Quincy Jones, Alison Krauss | 27 |
| Pierre Boulez | 26 |
| Vladimir Horowitz | 25 |
| U2, Stevie Wonder, John Williams, Chick Cora | 22 |
| Kanye West, Jay-Z | 21 |
| Vince Gill, Henry Mancini, Pat Metheny, Bruce Springsteen, Al Schmitt, Beyoncé | 20 |
| Sir Paul McCartney, Aretha Franklin, Jimmy Sturr, Tonny Bennett | 18 |
| Ray Charles, Eric Clapton, Yo-Yo Ma | 17 |
http://www.statista.com/statistics/260194/most-grammy-winning-individuals/
T23 Music
| Go Back to Summary Page |
| Digital music revenue in the U.S. from 2010 to 2015, by type |
| Digital music revenue in the United States from 2010 to 2015 by type (in million U.S. dollars) |
| Year | Digital kiosk sales | Music video downloads | Ringtones & ringbacks* | Subscription and streaming** | Album downloads | Single downloads |
| 2010 | $6.4m | $36.6m | $448.0m | - | $872.4m | $1,317.4m |
| 2011 | $2.7m | $32.4m | $276.2m | $651.2m | $1,070.8m | $1,522.4m |
| 2012 | $3.7m | $20.8m | $166.9m | $1,032.8m | $1,204.8m | $1,623.6m |
| 2013 | $6.2m | $16.7m | $98.0m | $1,449.6m | $1,232.1m | $1,567.6m |
| 2014 | $2.6m | $13.6m | $66.3m | $1,868.3m | $1,150.9m | $1,407.8m |
| 2015 | $3.7m | $6.4m | $54.6m | $2,406.6m | $1,090.7m | $1,226.9m |
http://www.statista.com/statistics/186710/digital-music-revenue-in-the-us-since-2008/
T24 Music
| Go Back to Summary Page |
| Year-over-year change of music sales in the United States from 2012 to 2016 |
| Year-over-year change of music sales in the United States from 2012 to 2016, by category |
| Category | 2013 vs. 2012 | 2014 vs. 2013 | 2015 vs. 2014 | 2016 vs. 2015 |
| Overall Music Sales | -6% | - | - | 3% |
| Total album sales | -8% | -11% | -6% | -17% |
| Digital album sales | 0% | -9% | -3% | -20% |
| Digital track sales | -6% | -13% | -13% | -25% |
| LP / vinyl album sales | 33% | 52% | 30% | 10% |
https://www.statista.com/statistics/188836/year-over-year-change-of-music-sales-in-the-united-states-2010/
T25 TV
| Go Back to Summary Page |
| MTV Video Music Awards - number of viewers 2000-2016 |
| Number of MTV Video Music Awards viewers from 2000 to 2016 (in millions) |
| Year | # of Viewers |
| 2000 | 9.85m |
| 2001 | 10.76m |
| 2002 | 11.95m |
| 2003 | 10.71m |
| 2004 | 10.32m |
| 2005 | 8.01m |
| 2006 | 5.77m |
| 2007 | 7.08m |
| 2008 | 8.43m |
| 2009 | 8.97m |
| 2010 | 11.40m |
| 2011 | 12.45m |
| 2012 | 6.10m |
| 2013 | 10.10m |
| 2014 | 8.30m |
| 2015 | 9.80m |
| 2016 | 6.50m |
| *Note, as of 2015, the numbers account for all Viacom cable channels |
http://www.statista.com/statistics/266768/mtv-video-music-awards--number-of-viewers/
T26 TV
| Go Back to Summary Page |
| Super Bowl TV viewership in the U.S. 2016 |
| TV viewership of the Super Bowl in the United States from 2000 to 2016 (in millions) |
| Year | Viewers |
| '00 | 88.47m |
| '01 | 84.34m |
| '02 | 86.80m |
| '03 | 88.64m |
| '04 | 89.79m |
| '05 | 86.07m |
| '06 | 90.75m |
| '07 | 93.18m |
| '08 | 97.45m |
| '09 | 98.73m |
| '10 | 106.48m |
| '11 | 111.00m |
| '12 | 111.30m |
| '13 | 108.40m |
| '14 | 111.50m |
| '15 | 114.40m |
| '16 | 111.90m |
http://www.statista.com/statistics/216526/super-bowl-us-tv-viewership/
T27 TV
| Go Back to Summary Page |
| Super Bowl TV coverage: importance of various parts in 2016 |
| When you watch the Super Bowl, what is the most important part for you? |
| Category | Share |
| The game | 45% |
| The Commercials | 23% |
| Getting together with friends | 16% |
| The Half Time Show | 11% |
| Fun food that is prepared for the game | 6% |
| The respondents were allowed to pick only one answer. |
http://www.statista.com/statistics/286316/super-bowl-tv-coverage-importance-of-various-parts/
T28 Social
| Go Back to Summary Page |
| Regional distribution of social network users worldwide 2016 |
| Distribution of worldwide social media users as of January 2016, by region |
| Region | Share |
| North America | 9% |
| Central America | 4% |
| South America | 9% |
| Western Europe | 9% |
| Eastern Erurope | 8% |
| Middle East | 3% |
| Africa | 6% |
| Central Asia | 1% |
| East Asia | 33% |
| South Asia | 8% |
| Southeast Asia | 10% |
| Oceania | 1% |
http://www.statista.com/statistics/295619/regional-distribution-of-social-media-users-worldwide/
T29 Social
| Go Back to Summary Page |
| Share of U.S. internet users who use Instagram in 2016, by household income |
| Percentage of U.S. internet users who use Instagram in April 2016, by annual household income |
| Income | Share |
| < $30,000 | 38% |
| $30,000-$49,999 | 32% |
| $50,000-$74,999 | 32% |
| > $75,000 | 31% |
https://www.statista.com/statistics/246204/share-of-us-internet-users-who-use-instagram-by-household-income/
T30 Social
| Go Back to Summary Page |
| Most-shared social video brands 2016 |
| Leading social video brands in 2016, based on number of shares (in millions) |
| Brand | # of Shares |
| Red Bull | 27.05m |
| Samsung | 12.48m |
| McDonald's | 8.62m |
| Australian Tourist Board | 6.42m |
| Asus | 5.28m |
| Nike | 5.00m |
| Almarai | 4.56m |
| Adidas | 4.51m |
| Shell | 4.14m |
| Cadbury | 4.08m |
https://www.statista.com/statistics/186805/brands-social-shared-video/
T31 Social
| Go Back to Summary Page |
| Most-followed apparel brands on Twitter 2017 |
| Leading fashion brands on Twitter as of January 2017, by followers (in millions) |
| Brand | Followers |
| Chanel | 12.63m |
| Victoria's Secret | 10.45m |
| H&M | 8.30m |
| Marc Jacobs | 7.71m |
| Burberry | 7.54m |
| Dior | 7.19m |
| Louis Vuitton | 5.94m |
| Dolce & Gabbana | 4.38m |
| Gucci | 4.02m |
| Yves Saint Laurent | 3.84m |
| Adidas Originals | 3.58m |
| Michael Kors | 3.43m |
| Versace | 3.37m |
| Calvin Klein | 3.33m |
| Armani | 3.05m |
| Christian Louboutin | 2.44m |
| Forever 21 | 2.28m |
| Toms | 2.15m |
| Ralph Lauren | 1.94m |
| Pushers Co. | 1.89m |
https://www.statista.com/statistics/242143/twitter-number-of-followers-of-popular-apparel-brands/
T32 Social
| Go Back to Summary Page |
| Facebook usage frequency in the United States 2016, by age group |
| Frequency of Facebook use in the United States as of December 2016, by age group |
| Frequency | Under 30 years | 30-44 years | 45-64 years | 65+ years |
| Several times a day | 52% | 50% | 41% | 31% |
| Once a day | 13% | 17% | 12% | 20% |
| 4-6 times a week | 8% | 5% | 5% | 2% |
| 2-3 times a week | 5% | 4% | 7% | 8% |
| Once a week | 1% | 4% | 4% | 3% |
| Less often than once a week | 4% | 4% | 10% | 12% |
| Never | 10% | 15% | 19% | 23% |
| Don't know | 5% | 2% | 1% | 1% |
https://www.statista.com/statistics/470730/millennials-app-user-concentration/
T33 Social
| Go Back to Summary Page |
| Twitter: number of monthly active U.S. users 2010-2016 |
| Number of monthly active Twitter users in the United States from 1st quarter 2010 to 3rd quarter 2016 (in millions) |
| Quarter | Users |
| Q1 '10 | 10 M |
| Q2 '10 | 12 M |
| Q3 '10 | 14 M |
| Q4 '10 | 15 M |
| Q1 '11 | 19 M |
| Q2 '11 | 23 M |
| Q3 '11 | 27 M |
| Q4 '11 | 30 M |
| Q1 '12 | 34 M |
| Q2 '12 | 37 M |
| Q3 '12 | 40 M |
| Q4 '12 | 45 M |
| Q1 '13 | 48 M |
| Q2 '13 | 49 M |
| Q3 '13 | 53 M |
| Q4 '13 | 54 M |
| Q1 '14 | 57 M |
| Q2 '14 | 60 M |
| Q3 '14 | 63 M |
| Q4 '14 | 63 M |
| Q1 '15 | 65 M |
| Q2 '15 | 65 M |
| Q3 '15 | 66 M |
| Q4 '15 | 65 M |
| Q1 '16 | 65 M |
| Q2 '16 | 66 M |
| Q3 '16 | 67 M |
https://www.statista.com/statistics/274564/monthly-active-twitter-users-in-the-united-states/
T34 Social
| Go Back to Summary Page |
| Facebook: number of mobile daily active users worldwide 2012-2016 |
| Number of mobile daily active Facebook users worldwide from 1st quarter 2012 to 3rd quarter 2016 (in millions) |
| Quarter | Users |
| Q1 '12 | 266 M |
| Q2 '12 | 293 M |
| Q3 '12 | 329 M |
| Q4 '12 | 374 M |
| Q1 '13 | 425 M |
| Q2 '13 | 469 M |
| Q3 '13 | 507 M |
| Q4 '13 | 556 M |
| Q1 '14 | 609 M |
| Q2 '14 | 654 M |
| Q3 '14 | 703 M |
| Q4 '14 | 745 M |
| Q1 '15 | 798 M |
| Q2 '15 | 844 M |
| Q3 '15 | 894 M |
| Q4 '15 | 934 M |
| Q1 '16 | 989 M |
| Q2 '16 | 1,033 M |
| Q3 '16 | 1,091 M |
https://www.statista.com/statistics/346195/facebook-global-mobile-dau/
T35 Social
| Go Back to Summary Page |
| Number of global social network users 2010-2015 |
| Number of social network users worldwide from 2010 to 2015 (in billions) |
| Year | Users |
| 2010 | 0.97b |
| 2011 | 1.22b |
| 2012 | 1.40b |
| 2013 | 1.59b |
| 2014 | 1.91b |
| 2015 | 2.14b |
http://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
magicman
discussion_board_3_workbook.xlsx
