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Role Play Scenario:

"The Chair and Board are excited with your proposed plan from last week. Wanting to ensure you have identified a disruptive innovation that will dramatically change your future and the marketplace, you have continued discussions with your board. You have shared your company's and competitors financials related to how you intend to afford your proposed disruptive innovation. Your board has peppered you with more questions, ideas and direction related to the financial challenges you face. Your staff has continued to research deep and wide seeking to give you all the data you may need need in order to distill it down to a few key strategic decisions and actions. The Chair has asked that you submit an Executive Brief of the financials you consider important to your short term and long term strategies as you seek to lead your company and market with your “game winning move”. Once again, you have been asked to submit this Executive Brief to your Chair for evaluation and dissemination to the rest of the board."