Assignment

Unit 4 Assignment

Unit outcomes addressed in this Assignment:

 Describe why marketing is necessary in the health care arena.

 Discuss the concepts of ethics and its application to healthcare organizations.

 Integrate ethical considerations when marketing health care.

 Apply leadership personnel management involving communication and interpersonal skills.

Course outcome(s) assessed/addressed in this Assignment:

HS230-2: Differentiate among the forces that influence the healthcare delivery and systems. CAHIM outcome(s) practiced in this Assignment: Domain 6: Leadership VI.A.1 Take part in effective negotiating and use influencing skills VI.A.3 Take part in effective communication through project reports, business reports and professional communications VI.F.3 Apply general principles of management in the administration of health information services VI.I.4 Facilitate project management by integrating work efforts It is important to understand the need to market the healthcare business and the

process for creating a marketing plan and materials to bring in the customers. It is also

important to research the external market, draw conclusions, plan a strategy, and

convince your internal stakeholders that your plan is the best plan to get the job done.

Imagine yourself as the new administrator for a non-profit vaccine clinic that is governed

by a board of directors that will soon open for business. You need to tell the world about

the great new products and services you offer and how your business is more just a flu

vaccine clinic and you offer much more for the customer. Before you actually take action

with the public you need to convince the board of directors that your plan is the best

plan for the business.

Instructions

Part 1: For this week’s assignment, you will be creating a marketing tool for your

practice to advertise the new vaccine clinic. You can either create a brochure to send

out in the mail or posters to display around town. Consider your audience (who are you

targeting?) while you create this item. Think about what would catch your eye as a

customer when putting this together. You can create this tool in Word as a poster with

clip art, etc. (watch copyright information), or as a brochure or submit it in PowerPoint

form. Your grade will be based upon how effective your tool is at addressing the target

audience, how well you catch their attention, the quality of the information you provide

them, and the overall look of the tool.

Part 2: Create a professional letter to the board explaining your marketing ideas and

how you plan to reach the target market of the business through your brochure or poster

and what you plan to include in it. The letter should include information that is important

for the board to know about the marketing tool, your analysis and conclusions about the

potential impact of the marketing tool, anticipated reactions of the potential customers,

and suggestions on what board members could do to help.

Requirements

The marketing tool should have all the necessary contact information and services

provided by the business and provide visually appealing images. The marketing tool

should give a mission statement and explain how the business helps the customer and

why the business is in business.

The letter to the board should be at least one page in length and include your analysis

and conclusions about the potential impact of the marketing tool, anticipated reactions

of the potential customers, and suggestions on what board members could do to help.

Complete this assignment as a Word 97-2003 document and PowerPoint. Save both in

a location and with the proper naming convention: username-HS230- section-unit 4

Project.doc (username is your Kaplan username, section is your course section). When

you are ready to submit it, go to the Dropbox and complete the steps below:

Directions for Submitting Your Assignment

1. Go to the Dropbox.

2. Click the link that says “Submit Assignment.”

3. In the “Submit to Basket” menu, select Unit 4: Assignment.

4. In the optional “Comments” field, type any additional information you would like

your instructor to see.

5. Click the button that says “Add Attachments.”

6. Follow the steps listed to complete attaching your file.

7. Click OK

8. Click Submit

You should revisit the Dropbox to view any helpful feedback your instructor has left for

you.