CO 600 Assignment 3
Response to another student answer, not less than 450 words and at least 2 peer-reviewed sources, 1 biblical integration. APA format
The original question was:
1) 20.9 In your presentation to a venture capital company, you are pitching your research plan for a smartphone application that does short-term cash flow forecast. Describe how you would use each type of supporting material to create interest, clarify your point, provide emphasis to a point, and offer proof that results in belief.
There are seven types of supporting material that can be and should be used during a presentation to create interest, clarify your point, provide emphasis to a point, and offer proof that results in belief. The seven types are facts, statistics, specific instances, examples, testimony, analogy, and metaphor. Creating interest is the key in any presentation. Facts provide information and a knowledge transfer between presenter and audience. Individuals like to know things. Statistics also peak interest if presented correctly. This is an example of statistical data that drew in the audience; “While those that stayed with the same employer received annual pay increases of 11%, those with two employers received 13% average annual increases, and those with three or more employers saw average annual pay increases of 15%.” (Hamori, Koyuncu, Cao, and Graf, p.62, 2015). The above example provided the audience with information to increase their wages; interest peaked. Specific instances, examples, and testimonies are also used to create interest by given the audience something or someone to relate to. In the question example of a venture capital investment presentation, testimony from someone that used the short-term cash flow app and drew success from it would be beneficial. Analogies and metaphors can also create interest by breaking down a complex subject and making a real-life connection to the material.
Clarifying and emphasizing a point with the seven types is also important. Regardless of the importance of the material, if it is not clear, the audience will not get anything out of the presentation. Facts and statistics surrounding the smartphone cash flow app can provide the investors empirical data for which to base their decision on. Specific instances, examples, and testimonies on what the application actually provides the user is also critical. Analogies and metaphors would be helpful to clarify a point if the analogy is that of an application that the majority of smartphone users have come in contact with so there is user recognition and this would also emphasis how readily this app could be accepted worldwide.
All of the above mentioned supporting material can offer proof that results in belief. Facts and statistics regarding the size of the market for an app of this nature could create believers of the investors. Specific instances, examples, and testimonies of the ease of use of the app, the tested accuracy of the app, and other examples of app features could also create believers in the product. Analogies and metaphors could also be used to provide proof that results in belief by relaying a story to the audience that is beyond just a smartphone app but give the presentation real world weight.
Conclusion
The above supporting materials are essential to presenting research to a group of individuals. The Bible is littered with illustrations of these types. Facts are laid out throughout the Bible, facts are the foundation of the Word. Jesus was crucified, died, and rose from the grave. These are all facts that have built Christianity. Statistics were used as well, Moses was asked to conduct a census of the people of Israel in order to provide stats on those the Lord provided to assist in the war. Specific instances, examples, and testimonies are also throughout the Bible. In John, the story of the blind man that Jesus healed is used in churches all over the world to provide a specific miracle, an example of Jesus’s mercy, and a historical testimony from the blind man. This testimony offers proof that results in belief. Jesus was an expert at analogies and metaphors. This is how he taught his disciples, using his parables. If supporting material is used effectively, it can change minds and lives. Barker, Cox, and Sveinsdottir explain the value of the above; “research managers have not just implemented research and research projects but have also designed and driven arguments for whole programmes of research.” (Barker, Cox, Sveinsdottir, p.177, 2012). In order to drive these arguments, the above types of supporting materials need to be used to create interest, clarify a point, emphasize the point, and provide proof that results in belief.
References
Barker, K. E., Cox, D., & Sveinsdottir, T. (2012). Reshaping european metrology research – the role of national research managers. R&D Management, 42(2), 170-179. doi:10.1111/j.1467-9310.2011.00671.
Hamori, M., Koyuncu, B., Cao, J., & Graf, T. (2015). What high-potential young managers want. MIT Sloan Management Review, 57(1), 61.
Response to another student answer, not less than 450 words and at least 2 peer-reviewed sources, 1 biblical integration. APA format
2) 20.12 You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of organization would be appropriate for your purpose? Why?
When preparing to give a research presentation about the effectiveness of Toyota’s advertising a pattern of organization is needed, to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. When giving the presentation an organizational structure will be provided, which will explain the foundation for Toyota. According to Donald Cooper, “Presentations are organized into many patterns and tailored to the speaker, content, audience, occasion and venue, and intended effect. The pattern you choose will depend upon the purpose of your presentation.” I decided to use the traditional patterns of organization because it covers the past, present, and future. Additionally, I would use the narrative pattern. According to Donald Cooper, “The narrative pattern of presentation, or what is called narrative imaging by cognitive psychologists, is discussed in greater detail in the context of “stories” in the next section. The narrative pattern is an organizational framework that involves the use of stories as the primary vehicle for communicating the presenter’s message.” In the order past, present, and future, each portion is well thought out and discussed. When using this pattern of organization, it would allow me to explain the past patterns of Toyota along with its present but I could speak about how Toyota would use both to ensure the future of Toyota’s high-tech vehicles are better for its consumers’ safety. When restoring public confidence, I would ensure by using the traditional pattern the future Toyota would provide consumers affected by the malfunction and braking problem with free at no cost services and inspections. According to Felipe F. Salvosa II “Toyota Motor Philippines Corp. is recalling 363 Echo and Verso hatchbacks produced and sold between March and June 2000 because of faulty brake master cylinders that may cause a brake fluid leak. In a statement, Toyota said it would write all customers affected by its "special service campaign" for the schedule of checkups and repairs, which would be "at no cost" to them.” This provides an example of factual data of how Toyota has encounter a problem and began to fix the problem. When preparing my research presentation this could be used to allow the public to know Toyota acknowledged their mistake and will not stop until every affected consumer safety is confirmed and consistently monitored. When using the narrative pattern, it would be part of my research presentation to allow the public to hear the story of how Toyota is taking moral responsibility for their actions. Toyota would be doing this through their actions, whether slow or fast once the public safety is restored so will the confidence in Toyota. According to James Steadman, “Many philosophers have been attracted to the idea that moral responsibility for actions can be explained in terms of the capacity to respond to reasons.” This shows how Toyota’s moral responsibility is determined by its actions. A biblical integration is in Romans 14:10 New International Version (NIV) “You, then, why do you judge your brother or sister or why do you treat them with contempt? For we will all stand before God’s judgment seat.” This relates to the question because whether the things a person do is on purpose or carelessly mistake God will be the person true judge.
References:
Bible Gateway Retrieved From: https://www.biblegateway.com/passage/?search=Romans+14%3A10
Cooper, D. (2017). Business Research Methods, 12th Edition. McGraw-Hill Higher Education
Crain, K. (2010). Toyota nightmare keeps getting worse. Retrieved From: http://go.galegroup.com.ezproxy.liberty.edu/ps/i.do?p=GRGM&u=vic_liberty&id=GALE|A218648699&v=2.1&it=r&sid=summon
Salvosa, F. (2004). Toyota recalls Echo, Verso models To fix brake master cylinders that may trigger fluid Retrieved From: http://rx9vh3hy4r.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Toyota+recalls+Echo%2C+Verso+models+%28To+fix+brake+master+cylinders+that&rft.jtitle=BusinessWorld&rft.au=Felipe+F.+Salvosa+II&rft.date=2004-10-27&rft.pub=The+Financial+Times+Limited&rft.issn=0116-3930&rft.spage=1&rft.externalDocID=724626531¶mdict=en-US
Steadman, J. (2012). Moral Responsibility and Motivational Mechanisms. Retrieved From: http://www.jstor.org.ezproxy.liberty.edu/stable/23254306?pq-origsite=summon