Persuasive Visual Communication

"A designer knows he has achieved perfection not when t

here is nothing left to

add, but when there is nothing left to take away."

-

Antoine de Saint Exupéry

Recall

from previously reading Chapter 5 in

Business and Professional Writing: A Basic

Guide,

that a reader

-

friendly document is one that effectively blen

ds text and visuals.

You've already applied basic design principles to a slideshow presentation. Now, you will

apply these same principles to a persuasive marketing campaign using effective visual

communication.

Instructions

For the past year, you've been

working to launch your start

-

up company. Now is the time

for you to share

your new business

with prospective clients and customers using a

persuasive marketing

campaign.

Your start

-

up company can be anything you want it to be!

Your company should

offer a

product, process, or service.

For example, you might decide to create

an app for a new

game, an online athletic shoe store, or a language

tutoring service for adults.

Your goal is to

create a persuasive visual communication campaign

using one "old

school"

medium (flyer, brochure, poster, newspaper advertisement, etc.) and one “new

school” medium (social media post, social media cover/header, blog or website graphic,

etc.). Use the same branding strategy to share one

in two different ways.

Your persuasive ma

rketing

campaign should include the following:

·

Company name and logo

·

Name and brief description of product, process, or service

·

Why your audience should want to learn more (what's in it for them)

·

Where your audience can go to learn more (website, email, phone number, etc.)

Be sure to consider the design elements such as

text

(including font size and

type),

visuals

(including images, charts, graphs, etc.), color, and white space or empty

space.

Important Reminder:

Don't forget to consider the audience and the medium. Your "old

school" medium can contain more text because it is designed to be held and read by the

audience. Your "new school" medium should contain less text because the audience will

be quickly scrolling by it either on their computer, tablet, or mobile devices.

Canva

While you

may use the medium you feel most comfortable with such as Microsoft

Word

®

or Apple Pages

®

, Keynote

®

or PowerPoint

®

,

it is recommended that students

create a fr

ee Canva account for this assignment

.

Canva

(Links

to

an

external

site.)Links

to

an

external

site.

is an online graphic design platform with pre

-

made

templates for a variety of mediums. Please note that while premium features do exist,

students should only select from the free options within Canva.

For a short, simple guide to using Canva, please watch the video below:

https://www.youtube.com/watch?v=XqYti78riU8

No matter which medium you choose to create your "old school" and "new school"

visuals,

maintain the integrity of all design elements by exporting your documents as PDF

files

.

"A designer knows he has achieved perfection not when there is nothing left to

add, but when there is nothing left to take away." - Antoine de Saint Exupéry

Recall from previously reading Chapter 5 in Business and Professional Writing: A Basic

Guide, that a reader-friendly document is one that effectively blends text and visuals.

You've already applied basic design principles to a slideshow presentation. Now, you will

apply these same principles to a persuasive marketing campaign using effective visual

communication.

Instructions

For the past year, you've been working to launch your start-up company. Now is the time

for you to share your new business with prospective clients and customers using a

persuasive marketing campaign.

Your start-up company can be anything you want it to be! Your company should offer a

product, process, or service. For example, you might decide to create an app for a new

game, an online athletic shoe store, or a language tutoring service for adults.

Your goal is to create a persuasive visual communication campaign using one "old

school" medium (flyer, brochure, poster, newspaper advertisement, etc.) and one “new

school” medium (social media post, social media cover/header, blog or website graphic,

etc.). Use the same branding strategy to share one in two different ways.

Your persuasive marketing campaign should include the following:

 Company name and logo

 Name and brief description of product, process, or service

 Why your audience should want to learn more (what's in it for them)

 Where your audience can go to learn more (website, email, phone number, etc.)

Be sure to consider the design elements such as text (including font size and

type), visuals (including images, charts, graphs, etc.), color, and white space or empty

space.

Important Reminder: Don't forget to consider the audience and the medium. Your "old

school" medium can contain more text because it is designed to be held and read by the

audience. Your "new school" medium should contain less text because the audience will

be quickly scrolling by it either on their computer, tablet, or mobile devices.

Canva

While you may use the medium you feel most comfortable with such as Microsoft

Word

®

or Apple Pages

®

, Keynote

®

or PowerPoint

®

, it is recommended that students

create a free Canva account for this assignment. Canva (Links to an external

site.)Links to an external site.is an online graphic design platform with pre-made

templates for a variety of mediums. Please note that while premium features do exist,

students should only select from the free options within Canva.

For a short, simple guide to using Canva, please watch the video below:

https://www.youtube.com/watch?v=XqYti78riU8

No matter which medium you choose to create your "old school" and "new school"

visuals, maintain the integrity of all design elements by exporting your documents as PDF

files.