Product Development

Executive Summary

Situational analysis:

I would like to develop an energy bars that served as healthy alternative for the public. I am person who used to be out of shape. During my transformation process, I have learned and develop good amount of healthy energy bars recipes. During my trip to my country in the summer, I have noticed that there were not may healthy options for snacking. There were options like chocolate bars and chips and baking goodies. Most of these products are full sugar and unhealthy fat. Energy bars are expensive because almost all of them are imported, and not accessible to everyone. The cheapest option is to order them online international websites, but the prices still expensive. Also, people during meals get hungry, and they eat chocolate bars that worth double the amount of calories of their pervious meal. If I am going to live in the USA, I would not develop this idea because there are so many products in the market. However, if I want to develop this idea in the USA, I would have to come up with unique energy bars. As you mentioned in one of the pervious classes, the gentleman who called you in regard of developing energy bars only for diabetics.

Target Markets

Generally, my target market is everyone. I want to provide healthy alternatives for those who want a healthy life style for themselves and their loved ones. Also, I want those who are not really concerned about the healthy life style to start considering eating right. Specifically, my target markets are athletic, overweight individuals, healthy people and kids.

The products objectives:

1. Providing healthy alternatives for snacking.

2. Using high quality ingredients.

3. Educating the public of healthy life style.

4. Making the products accessible and affordable for everyone in the society.

Strategy:

I will make sure that I will lower the prices as much as I can to make the product affordable to the customers because I really want to benefit the public and myself, I want the price to be fair for everyone. I will enter the market with two flavors. If the products turn out to be success, other flavors will be added. If the success continues, I will expands more hoping to be the first energy bars company in the region.

Financial Expectation:

I expect fair revenue due to my strategy, but I expect good amount of units sold.