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Service Encounter

Title: Service Encounter

Place: Baskin Robbins Ice Bar

Attendant: A Napoli

Customer: Indian

Time: 10:30 pm

In this encounter a young lady having a modern look but simple carrying the expensive mobile phone and a bag enters the store to have a cup of ice-cream. The attendant is a twenty five years old guy using simple language and showing a sense of gratitude. Following greeting presents the dialogue among them where they are showing the personal narratives to each other.

1. Attendant: it has been too long you have here

2. Customer: yeah, my parents were out and I was waiting for them (placing her on the chair in front of the counter)

3. Attendant: so what have you been for?

4. Customer: they took me a surprise and I’m here

5. Attendant: so you don’t like to wander around for outing and parties (placing ice-cream before her)

6. Customer: not especially, I’m more concerned about the studies

7. Attendant: so what you have been looking for

8. Customer: a complete place to hide and cry over

9. Attendant: but it’s quite personal to share

10. Customer: yes, it is... But this is the place where I can find the caring persons that make me relieved and feel like hugged. I’m sick of wandering around and look for the new one ever around. I choose to come here for the due relation with the product and the people around

Conclusion: after looking the customer the sales person is more concerned about him and develops a keen emotional relationship with him. They are tied up in a communicative personal friendship for which they are concerned about each other. There is a number of customers coming to the store but they do not develop the relation that strong with their attendants it about the gratitude and the friendship among them. She has come to eth store to have a cup but also interested in talking to the attendant ad share the frustration and the things faced in life. The customer is using the sentences to display the most recent events in life.

Second encounter:

Place: Mark and Spencer Store

Information Encounter: Between Attendant and Customer

Attendant: American White

Customer: African Black

This second encounter is about the African black entering in the store to buy the branded things. He asks to the attendant about the products in a very serious attitude which created his interest about the attendant buying. He informs him well aside from the fact that the mostly American whites do not like African black.

1. Attendant: it long tie you have been around in corner. There have been new products and a variety in these

2. Customer: yeah, I was busy in working around and couldn’t find time for me. (placing herself before the rack of shoes in the shoe corner); ignoring the attendant

3. Attendant: so what have you been looking for? (feeling nervous and confused)

4. Customer: I’m surprised to see new variety at the store

5. Attendant: I can find you your taste of goods if you let me a clue about it (placing some products before her and let her try)

6. Customer: not especially, I’m more concerned about to look for myself

7. Attendant: sure, you can call me for the services

8. Customer: sure, will let you know; (afterwards she asked for the sizes and the new varieties as she didn’t have much time to spend around seeking)

9. Attendant: surely (she is goanna help aside all the bad gestures passed by the lady)

10. Customer: yes, it is... This is the place where I can find the products for my luxury and budget

Conclusion: there are uptakes by the attendant and the service encounters have provided the least language barrier. There is a sense of inequality in the air due to the difference in the race and creed but this is filled by the language and the resistance to the odd circumstances. Ideologies and the morality is found in the conversation.

Third Encounter: Flight Attendant Conversation

Place: Qatar Airways

Information Encounter: Between Attendant and Passenger

Attendant: Indonesian

Customer: African Black

The third encounter takes place at the plane where the Indonesian attendant deals with the African black. The African blacks are resisted due to the creed and color. The person is concerned about the flight safety perhaps he is not used to of the air travelling.

1. Passenger: Hello, can I ask you some questions?

2. Flight attendant: Sure, I would be happy to help you.

3. Passenger: Where the card those help me to find out my nearest exit?

4. Flight attendant: That card is in the seat pocket and your nearest place behind you

5. Passenger: Where is oxygen mask is it up here?

6. Flight attendant: It will be drop down when you need

7. Passenger: Any life safe jackets available for us?

8. Flight attendant: You can use floatation device for life jacket which is under your seat cushion.

9. Passenger: If I want to safe what I can do because seems really wander outside?

10. Flight attendant: Wander would not be a problem. Keep your seatbelt fastened at all time you can lose when you fall asleep

Conclusion: the African black has the attitude of efforts and social interaction. Their voice encounters are typically not healthy to attract the attendant. They show a stress in the interpersonal movement of selfishness where the customer is more concerned about his own safety rather noticing that the others have the same issue. The relation between them is quite naïve.