Company operation

Company’s Strategy

Easy to carry. The product our company produce is called “solar sticker” that is a portable solar power mobile phone charger. This product ought to be regarded as an exceptional innovation that has taken place as it incorporates some outstanding innovation in various areas. The solar stickers transformed the size of similar products on the market as it has made them more appealing. The solar batteries charger are prevailing in the market which are external batteries that have solar panels to save solar energy, transform it into electrical energy and store it to use it to recharge the mobile phones.

Easy to use. Moreover, the solar stickers our company extend the range of the mobile devices without using a regular electric plug. So that we are developing the trendy technology of solar panels, it’s adding the solar sticker in the back of a mobile phone. It can use anywhere and any time when you are at a metro, mountain or beach. The captured energy from the sun will get in touch with the sticker, and the electric power will be converting into electricity to charge the phone. (2012)

Eco-friendly and saving customer’s money. Using a solar powered phone charger is one of the many ways or strategies of getting alternative sources of energy. Solar energy is appropriate for eradicating fossil fuel that harms our environment and is an alternative source of energy for home or business use. (Solar powered, 2017)It also helps a customer save lots of money on electricity bills, by saving money charging small devices like mobiles, cell phones or tablets.

Demand Forecast & Technical Rationale

From every generation, people are starting to catch on to the new and updated technology. Each generation is adapting to this change, and it is becoming the norm to continuously be connected through social networking, email, and even video conferencing. According to Transaction World, as the cell phone market increases, more consumers rely on texting and phone applications. Our society is constantly looking for fast and efficient ways to communicate. (Solar, 2013)Once one person sees another use something new, it stirs the curiosity and influences others to do research and even make a purchase.

The geographic factors are chosen to represent our product actually would be primarily in an urban setting such as San Francisco. The population of the city has Ethnic and cultural diversification. Furthermore, San Francisco (S.F.) has a population of 825,863 and is considered urban (“San Francisco-California”.2013). According to the report, the people of S.F. retains a relatively high median income per household of about $71,304. (“Demographics Summary,” Para.2).

The most important demographic criteria we have researched are the age, income, occupation, and education. These areas all seem to correlate and show that average age of the residents is between the ages of 20-35 years old. California’s overall median age is 45.6 years(City-Data. 2012). The reason why this is relevant is that it shows that our target market will be willingly open to trying a product that is innovative and different. The income portion of the demographics suggests our customer can afford our product instead of a cheaper alternative phone. Also, occupations regarded as technical, managerial, and students are substantially relevant since they occupy the greatest percentage of residences in San Francisco. (City-Data. 2012)

References