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Running head: GROUP CASE ANALYSIS 1 1

GROUP CASE ANALYSIS 1 5

Group Case Analysis 1

Group #

Course and Section Number

Liberty University

Date

Executive Summary

· Double space your paper!

· The executive summary is a short overview of main points of your case analysis. It:

· Highlights your findings (see textbook p. 361);

· Includes a brief statement of the recommendations; and

· Briefly and succinctly presents:

· An overview of the company;

· Key findings from your analyses; and

· Rationale for your recommendations.

· Try to limit executive summary to one or two pages as the detailed case analysis will immediately follow this section.

· Since the executive summary includes the key ideas of the case analysis, often it is the last portion of the case analysis which is written, but it is the first section of the paper.

· Remember to double space your paper, including your reference citations.

Group Case Analysis 1

Existing Mission, Objectives, and Strategies

Checklist and tips:

· Describe the mission, objectives, and strategies and remember to cite your sources with proper in-text citations.

Mission

Checklist and tips:

· Include the current mission statement with sources cited.

· Analyze how well the mission statement describes the company;

· Critique the mission statement in terms of the

· Required characteristics (see textbook Table 2-3, page 47); and

· Nine components (see textbook, Table 2-4, page 48).

· Be through. Your discussion and critique will be evaluated in terms of how well your mission statement analysis describes the need for the new mission statement you present in that section.

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Objectives

Checklist and tips:

· Discuss the company’s objectives.

· Quoting from the case or other sources is acceptable as long as it is placed inside quotation marks, or block indentation if 40 or more words, with the in-text citation that includes the page or paragraph number, and the reference citation included in your reference section.

Strategies

Checklist and tips:

· What types of strategies is the company implementing? See Table 5-4, page 134 of the textbook. (Remember you just completed this exercise for Hershey in Week 5)

· See types of strategies that are currently or have been pursued by some companies in Table 5-4 on page 134 of the textbook.

· “Strategies are the means by which long-term objectives will be achieved” (David & David, 2017, p. 12).

· “Strategies are potential actions that require top management decisions and large amounts of the firm’s resources. in addition, strategies affect an organization’s long-term prosperity, typically for at least five years, and thus are future-oriented. Strategies have multifunctional or multidivisional consequences and require consideration of both the external and internal factors facing the firm (David & David, 2017, p. 12).

New Mission Statement

Checklist and tips:

· Justify the need for a new mission statement using your findings from the Mission statement analysis earlier in your case analysis.

· The new mission statement must have:

· Characteristics (see textbook Table 2-3, page 47); and

· Nine components (see textbook, page 48) of a mission statement.

Do not include this section in your paper. This section includes reminders only

· When conducting the case analysis, ask yourself how would the CEO react to the recommendations. Is the rationale well developed with sources cited and data so that the recommendations are well-developed, logical, and credible?

· Please also refer to Part 6, "How to prepare and present a case analysis" in textbook.  Specifically, "Preparing a written case analysis" on pages 362-363 and "Tips for successful case analysis" on pages 365-367 provide useful information and direction for completing your group's case analysis.

· Remember to use APA style throughout your paper

· The organization of your paper should follow APA style (see Assignment/Paper Template in the Collaboration and Community Center thread of the Discussion Board forum and the Liberty University Online Writing Center APA resources).

· Remember to use proper APA style that includes a running heading, proper cover page, page numbers, citations for all information obtained or influenced by others, and references that conform to APA format.

· When using Word, place your heading and page number in a header so it will repeat on every page. Also, select “Different First Page” so that “Running head: ” appears only on your cover page. Times New Roman 12 point is the preferred font style.

· Please remember when using APA style to double space throughout your paper, with no extra line spacing between the headings or paragraphs, or reference citations. When using Word, use the Paragraph format command: Spacing Before: 0 After: 0 Line Spacing: Double.