| Force/Trend | Strength | Weakness | Opportunity | Threat | Trend |
| External: |
| Legal and Regulatory | Leader in safety | Costs to required regulatory changes | Working with lobbying groups to influence laws | New tax on general aviation | New safety regulations | | Note: The entries in the SWOTT columns (B through F) of this Sample table are for illustrative purposes only. Please replace them with your own content when completing this table yourself. |
| Global | No direct competition | Fuel availability in international market | Elimination of trade barriers and tarriffs | Cost of permits and fees for foreign companies | Helping nations in crisis after natural disasters |
| Economic | Current low interest rates | Fewer customers due to economic recession | People like to spend while on vacation | Current recession | New taxes |
| Technological |
| Innovation |
| Social |
| Environmental |
| Competitive analysis |
| Internal: |
| Strategy |
| Structures |
| Processes and Systems | Checklists available for new aircraft | Checklists not available for water craft | Benchmarking from the competition | Competition is leaner and could cut prices | Incumbents maintain competitive advantage |
| Resources |
| Goals |
| Strategic capabilities |
| Culture |
| Technologies | Web Developers on Staff | Off-the-shelf reservations software available | Work with developer to build improved reservations software | Cost to work with developer | Use of leading edge technology |
| Innovations |
| Intellectual property |
| Leadership | Leadership development program | Key staff left the organization | Create new leadership team via mentoring, seminars, and advanced training | Competition might attempt to lure leaders away | Leading by example while motivating others |
jusdak313
sampleswotttable_1.xls
