FOR A PLUE WRITER
__________Advertising Agency, Inc.
Copywriter: Your name Due Date: October __, 2014
Client: Klondike Air Dates: TFN
Product: Choco Taco Length: :60
Website: Phone #:
Title: The man Medium: Television
Target Market: Adults 18-49 Page # __
Objective Statement: To let the target market of adults 18 to 49 years old know that Choco Taco is a novelty ice cream bar that’s lots of fun to serve at parties.
Production Note: Choco Taco man is animated throughout.
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OPEN ON ES OF A GROCERY STORE WHICH INCLUDES A WS OF THE FRONT OF THE STORE WITH CUSTOMERS GOING IN AND OUT DISSOLVE TO A MS OF BERTHA OPENING AND CLOSING ALL THE FREEZER DOORS LOOKING FOR ICE CREAM TREATS MCU OF ANIMATED CHOCO TACO MAN SUDDENLY JUMPING OUT OF THE FROZEN FOOD CASE INTO HER SHOPPING CART MS OF SEVERAL OTHER WOMEN IN THE AISLES LOOKING AT BERTHA AND CHOCO TACO MAN MLS OF ANIMATED CHOCO TACO MAN AS HE JUMPS OUT OF THE STORE’S ICE CREAM FREEZER AND BEGINS TALKING TO BERTHA. MCU OF BERTHA AND ANIMATED CHOCO TACO MAN BEAUTY SHOT OF CHOCO TACO XCU OF CHOCO TACO AS HE OFFERS A BITE TO BERTHA. BERTHA TAKES A BITE AND STARTS DANCING
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(BRING IN AND UNDER INSTRUMENTAL MUSIC TYPICALLY HEARD IN GROCERY STORES IN AND UNDER) (AMBIENT SOUNDS OF GROCERY STORE AND PEOPLE UP AND UNDER THROUGHOUT) BERTHA: (talking to herself) I’ve got to find some kind of fun and different ice cream treat for Lily’s party. Why can’t I find anything……. (GROCERY STORE MUSIC OUT AND LOUD MARIACHI MUSIC IN AND UNDER) BERTHA: Hey, who are you? I don’t understand….what, what’s going on. CHOCO TACO MAN: Don’t freeze up on me. No pun intended – ha! I’m Choco Taco man. I’m here to save Lily’s party and save you money, too! BERTHA: I’m all about saving money. Do you know what this party is costing me already? CHOCO TACO MAN: Hey, you could spend thousands of dollars and your guests would never have as much fun as they will when you serve CHOCO TACOS! (MARIACHI MUSIC UP AND UNDER!) BERTHA: (loud and crazy voice after she tastes the ice cream) IT’S DECLICIOUS. CREAMY VANILLA WITH ALL THAT CHOCOLATE AND THAT SPRINKLING OF NUTS….AND – OH – THAT WAFFLE CONE….AND, IT’S SO CUTE. CHOCO TACO MAN: (blushing) Like me? |
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