FOR A PLUE WRITER
nancy love
psa.docxWRITING ASSIGNMENT: Public Service Announcement (PSA)
The Assignment:
Your assignment is to write and script a 60-second PSA for Television. You must write the PSA yourself and it must be original. You must draw and color a story board using the story board paper given to you by your instructor which is on CANVAS.
You'll receive one grade for the script and one grade for the storyboard.
You must choose a real non-profit organization, do not make up an organization. It’s usually best to choose an organization you already know about or maybe have experience with. Choose something you have an interest in.
Background Preparation:
Research the organization either on the Internet or other methods of research (i.e. the library, etc.) or contact them directly.
The text discusses PSAs in Chapter 13. Be sure to read the chapter and follow the suggestions and techniques offered in the textbook.
The Ad Council web site www.adcouncil.org
will be very helpful. This web site contains a wealth of information. Watch some examples of PSAs to get an idea of how a PSA looks and sounds. They are informative, conversational and usually ask the listener to change a behavior or donate or become a member. Be very cautious if you use humor. There are also some PSAs you can find on youtube.com.
It’s important to give the contact information for the organization—specifically how the listener can contact them to volunteer, to donate, or to take advantage of the program they offer.
You must include the non profit organization’s logo as a superimposition, phone number and web site on the last frame of the storyboard so make the last words count by creating a new slogan for the NPO. UNDERLINE YOUR SLOGAN SO I CAN IDENTIFY IT.
You must use SFX and Music and script them both properly.
You must spell the name of the NPO correctly and consistently.
You must use the name of the NPO at least 3 times during the PSA.
You must include in the dialogue a brief description of what the non profit organization does and who it serves.
You must include in your script one specific thing you want the audience to do.
You’ll use the same two-column television script and non copy data block you used for the television commercial. The example is on CANVAS. I'll be looking for correct non-copy data block on each page, two columns with video in all caps on the left and audio on the right.
The storyboard assignment is in the assignment called PSA Storyboard assignment.
Rubric for PSA TV Script
Rubric for PSA TV Script
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning Outcome Used 2-column script with video on left in all caps and audio on right in proper format, used NCDB on all pages and other script format rules. |
10.0 pts |
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This criterion is linked to a Learning Outcome No more than 3 grammar/spelling errors in the script |
10.0 pts |
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This criterion is linked to a Learning Outcome Spelled product name correctly and used NPO name three times |
10.0 pts |
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This criterion is linked to a Learning Outcome Used music and scripted cues properly |
10.0 pts |
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This criterion is linked to a Learning Outcome Used SFX and scripted cues properly |
10.0 pts |
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This criterion is linked to a Learning Outcome Created a slogan and underlined it |
20.0 pts |
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This criterion is linked to a Learning Outcome Made sure the last video frame includes the logo, phone number and web site of the organization |
10.0 pts |
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This criterion is linked to a Learning Outcome Dialogue includes a brief description of what the NPO does and who it serves. In addition the script must specifically state what the listener should do. |
20.0 pts |
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Total Points: 100.0 |
These are the instructions for completing the storyboard for the Public Service Announcement assignment.
You must draw and color a storyboard for your 60-second PSA script. You must use at least 9 images so you'll need two sheets of storyboard paper. It is on CANVAS under "Files." It's the same paper you used for the television commercial assignment.
Your colored PSA storyboard is due the same date and time as your PSA script.
You'll be graded on the following:
STORYBOARD GRADE RUBRIC: (25 POINTS EACH)
Drew at least 9 images
Colored the storyboard
Included a superimposition of the logo, phone number and website for the non-profit on the last image
Typed audio (in black area) and video (in white area) onto storyboard
Rubric
PSA Storyboard rubric
PSA Storyboard rubric
Interview Questions
1. Tell me about your life, and how you become Anchor
2. What are the challenges of reporting from Iraq, and what is your outlook for the country?
A. Presenting any program or report from Iraq, particularly from Baghdad, means you’re working in the most dangerous environment for journalists. The psychological pressure is huge, but sometimes the joy of the work and the enthusiasm make you forget the job’s difficulties.
3. You are based in Dubai now. Do you miss presenting the show from Iraq?
A. Of course, I miss working in the field, and I miss presenting shows from there.
4. How much does the reporter make?
A. It depends on the person attitude, and their experience
5. Which news segment did you present back then?
A. Her first news segment was at 4am in the summer of 2004 on Al Arabiya.
