Marketing homework

Corporate ‘A’ BCG matrix

Brand

Revenues

% of corporate revenues

Largest rival’s market share

Your brand’s market share

Relative market share

Market growth rate

Brand

1

$500,000

54%

25%

25%

1

3%

Brand

2

$350,000

38%

30%

5%

0.17

12%

Brand

3

$50,000

6%

45%

30%

0.67

13%

Brand

4

$20,000

2%

10%

1%

0.1

15%