kim woods
Haloreach55621
week_7_-_design_thinking.pptx
Creative Thinking for Business
A103IAE
Week 7 – Design Thinking
Your task in this session…
Think of a new product or service for people over 60
What is design thinking?
So, instead of falling in love with “original” ideas, fall in love with finding the best possible solution to problems, without becoming constrained to one specific solution.
And consequently, develop superior solutions
Osorio (2009)
Empathy with stakeholders
What does the customer think and feel
What really counts? Preoccupations? Worries and aspirations?
What does the customer hear?
What do their friends/boss/influencers say
What does the customer see?
Environment/friends/market offers
What does the customer say or do?
Attitude in public/appearance/behaviour towards others
Pain points
Fears? Frustrations? Obstacles?
Gain points
Wants/needs? Measures of success? Obstacles?
http://www.designcouncil.org.uk
Empathy with the over 60s
What do the ‘over 60s’ look like?
How could you look to develop empathy with this target group?
4 Stages of Design Thinking
http://www.designcouncil.org.uk
Discover
Ideo’s 7 tips
Defer judgement
Encourage wild ideas
Build on the ideas of others
Stay on the topic
One conversation at a time
Be visual
Go for quantity
https://challenges.openideo.com/blog/seven-tips-on-better-brainstorming
What are you going to do?
Use IDEO’s 7 tips to write down
AS MANY
ideas as possible in 5 minutes
Define
Combine ideas or directions identified into an initial hunch
Analyse and synthesise into a brief with actionable tasks and clear definition of the problem
Start to plan how to address this through a design-led product or service
Define stage ends in a project go-ahead (end of formative task)
Develop
Work with key partners to refine one or more concepts
Can include brainstorming, visualisation, prototyping, testing and scenarios
Similar to the Define stage, but this time is focussed on bringing the agreed product or service to fruition
At the end of the Develop stage, the product or service is ready for delivery to production
Deliver
Final concept is taken through final testing, signed-off, produced and launched
Results in a product or service that successfully addresses the problem identified during the Discover stage.
Include processes for feeding back lessons from the full design process to inform future projects, including methods, ways of working and relevant information.
