Sociology

Template for Step 3 Putting stores in their neighborhood context

Store 1: 99 Ranch Market Store 2: Raley’s

Type International Chain

Zip code 95823 95630

Race/Ethnicity 36.1% White 21.8% Black 23.2% Asian 33.7% Latino/Hispanic 0.4% American Indian and Alaska Native 3.2% Native Hawaiian and Other Pacific Islander

74.3% White 5.7% Black 12.5% Asian 11.2% Latino/Hispanic 0.6% American Indian and Alaska Native 0.2% Native Hawaiian and Other Pacific Islander

Median Household Income

$36,886 $101,115

% Families below poverty line

30.1% 4.7%

% Foreign born 31.8% 15.9%

Regional origins of 3 largest Foreign born populations (regions)

45.2% Asia 40.2% Latin America 9.2% Oceania

66.7% Asia 13.2% Europe 12.4% Latin America