InstructionsYour Competitors Analysis should include all of the elements listed below. The information found in each section will prompt you...

1.2.1 Profile Competitor Strategies and Predicted Moves (20 Points)

Company	Strategic Intent	Market Share Objective	Competitive Position / Situation	Strategic Posture	Competitive Strategy
Andrews	Strongly committed to low-end segment and significant market capture.	Market share leader.	High capacity, excellent alignment with strategy.	Successful execution through addition of capacity.	Focused Low-Cost

1.2.2 Predict Competitor’s Next Moves (20 Points)

· Andrews will continue its aggressive pursuit of the _______ and may begin a price war with other competitors, namely ____ and _____ in the ______ market. The company will continue to ________ production, particularly in ____ segment. It is possible that they will also introduce a new product based on ______. Andrews is likely to re-evaluate forecasting methods as it had excess inventory last year.