DENNISWRIGHT only

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Promotions remind me that I need a product.

Promotions make my life easier.

Promotions are enjoyable.

I like trying new brands.

Promotions make me feel like buying a product.

Promotions make me feel good.

I can avoid buying the same brands.

I can get ideas of new things to buy.

I wish there were more promotions like this.

I can be proud of my purchase.

I feel like I am a smart shopper.

I can have a higher-quality product at the same price.

I can afford a better-than-usual product.

I can upgrade to a better brand.

I would try the promoted product.

I feel that I am getting a good deal.

I would buy the product if I saw it in a store.

I would patronize the promoting store.

I would actively seek out the promoted product in a store.

I would buy the product at the price shown.

I would purchase the promoted product with or without a promotion.

It is very likely that I will buy items with or without a promotion.

I will purchase a promoted brand the next time I need an item.

I will try a product if there is a promotion.

I am eager to check out a product based on an advertisement.

I would consider buying a promoted product at the promoting store.

I will purchase a product at the promoting store.

There is a strong likelihood that I will buy a product at the promoting store.

I will use a product regularly after purchasing it on sale.

I am likely to identify a brand after purchasing it on sale.

I will buy a product from a brand I have heard of.

I purchase products based on brands I am familiar with.

I will not purchase a product if I have never heard of the brand

Buying brands I am familiar with is important to me.

My gender is:

Year of my birth is:

Race or ethnic identity:

Marital status:

What is your highest educational level?

My current annual salary/income is:

Total number of children in household:

On average, how much did you spend on toothpaste in the past month?

What is your zip code?

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Caucasian

Not Married

Higher Education

$50,000-$99,999

0-1

$6-$10

93720

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$0-$5

93726

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Strongly agree

Female

1975-1999

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93705

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Strongly agree

Somewhat agree

Female

1950-1974

Caucasian

Married

Higher Education

< $50,000

0-1

$0-$5

93451

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Female

1975-1999

Caucasian

Not Married

Other

< $50,000

0-1

$0-$5

93612

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Caucasian

Not Married

High School

< $50,000

0-1

$0-$5

93722

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Male

1975-1999

Caucasian

Not Married

College Graduate

$50,000-$99,999

0-1

$0-$5

93291

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Strongly agree

Strongly disagree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Female

1975-1999

Hispanic/Latino(a)

Not Married

Other

< $50,000

0-1

$0-$5

93901

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

College Graduate

< $50,000

0-1

$0-$5

93726

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Female

1975-1999

Caucasian

Not Married

Higher Education

$50,000-$99,999

0-1

$6-$10

93722

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Female

1975-1999

Other

Not Married

Higher Education

< $50,000

0-1

$6-$10

23553

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Male

1975-1999

Asian/Pacific Islander

Married

College Graduate

< $50,000

0-1

$6-$10

93720

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

College Graduate

>$100,000

0-1

$6-$10

97526

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Other

Not Married

High School

< $50,000

0-1

$0-$5

21235

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Female

1950-1974

Caucasian

Married

High School

$50,000-$99,999

0-1

$0-$5

93532

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat disagree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Female

1975-1999

Caucasian

Not Married

High School

< $50,000

0-1

$0-$5

93711

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93277

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Female

1950-1974

Caucasian

Not Married

High School

< $50,000

0-1

$0-$5

46118

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Strongly agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

College Graduate

>$100,000

0-1

$0-$5

92086

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Male

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93532

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Caucasian

Not Married

Higher Education

< $50,000

0-1

$0-$5

90036

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly disagree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Female

1950-1974

Caucasian

Not Married

College Graduate

< $50,000

0-1

$11-$15

93292

Somewhat disagree

Strongly disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1950-1974

Other

Married

College Graduate

$50,000-$99,999

0-1

$6-$10

93532

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Caucasian

Not Married

Higher Education

< $50,000

0-1

$0-$5

93532

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Female

1950-1974

Caucasian

Married

Other

$50,000-$99,999

0-1

$6-$10

93532

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93726

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Female

1950-1974

Caucasian

Married

Higher Education

$50,000-$99,999

0-1

$6-$10

91390

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$0-$5

95370

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Other

Not Married

College Graduate

< $50,000

0-1

$0-$5

93532

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

Other

< $50,000

0-1

$0-$5

93274

Somewhat disagree

Strongly agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

College Graduate

< $50,000

0-1

$0-$5

93702

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Male

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93532

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Other

Married

Higher Education

$50,000-$99,999

0-1

$0-$5

93711

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Female

1975-1999

Other

Not Married

College Graduate

$50,000-$99,999

0-1

$0-$5

93611

Strongly agree

Somewhat agree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Female

1975-1999

Caucasian

Not Married

Higher Education

< $50,000

0-1

$0-$5

93274

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Strongly disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93532

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Male

1950-1974

Caucasian

Married

Higher Education

< $50,000

0-1

$0-$5

84067

Somewhat agree

Neither agree nor disagree

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Female

1975-1999

Caucasian

Married

Higher Education

$50,000-$99,999

0-1

$0-$5

93291

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

Other

< $50,000

0-1

$6-$10

90813

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Caucasian

Married

College Graduate

>$100,000

0-1

$6-$10

90404

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Male

1975-1999

Caucasian

Not Married

High School

< $50,000

0-1

$6-$10

93274

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Male

1975-1999

Caucasian

Not Married

High School

$50,000-$99,999

0-1

$0-$5

98108

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

College Graduate

$50,000-$99,999

4 or more

$6-$10

93230

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat disagree

Strongly agree

Strongly disagree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93532

Neither agree nor disagree

Male

1950-1974

Caucasian

Married

High School

< $50,000

0-1

$6-$10

93291

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

93532

Neither agree nor disagree

Strongly disagree

Somewhat agree

Strongly agree

Strongly disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

4 or more

$6-$10

93604

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Female

1975-1999

Caucasian

Married

High School

$50,000-$99,999

0-1

$0-$5

90638

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$0-$5

94521

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$0-$5

77080

Somewhat disagree

Strongly disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Female

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$6-$10

95404

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Male

1975-1999

Caucasian

Not Married

Other

< $50,000

0-1

$0-$5

93711

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Female

1950-1974

Caucasian

Married

College Graduate

>$100,000

0-1

$6-$10

93532

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$6-$10

93726

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Strongly agree

Strongly disagree

Strongly agree

Somewhat disagree

Female

1950-1974

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$6-$10

93532

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Strongly agree

Male

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

0-1

$0-$5

93722

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

High School

>$100,000

0-1

$11-$15

93532

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$0-$5

93286

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$6-$10

93701

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$0-$5

93726

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Female

1975-1999

Black/African American

Not Married

College Graduate

< $50,000

0-1

$0-$5

93710

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Other

Married

Higher Education

< $50,000

0-1

$0-$5

93362

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Male

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

0-1

$6-$10

93727

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Male

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$0-$5

93711

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Female

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

4 or more

$0-$5

93727

Somewhat disagree

Strongly disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Male

1975-1999

Other

Not Married

College Graduate

< $50,000

0-1

$0-$5

93612

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Asian/Pacific Islander

Not Married

High School

< $50,000

4 or more

$6-$10

93726

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Male

1975-1999

Black/African American

Not Married

High School

< $50,000

0-1

$6-$10

90059

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Male

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

0-1

$0-$5

93662

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

0-1

$11-$15

93630

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$11-$15

93703

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$0-$5

93726

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$0-$5

93727

Somewhat disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Female

1975-1999

Asian/Pacific Islander

Not Married

High School

< $50,000

0-1

$11-$15

93726

Somewhat disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Female

1975-1999

Caucasian

Not Married

College Graduate

< $50,000

0-1

$0-$5

93612

Strongly disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Caucasian

Not Married

College Graduate

$50,000-$99,999

0-1

$6-$10

93003

Strongly agree

Somewhat disagree

Strongly disagree

Strongly agree

Strongly disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Strongly agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Somewhat agree

Strongly disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Female

1975-1999

Black/African American

Not Married

High School

< $50,000

0-1

$0-$5

93726

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1975-1999

Caucasian

Not Married

College Graduate

< $50,000

0-1

$0-$5

93035

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Strongly disagree

Somewhat disagree

Strongly agree

Somewhat agree

Strongly agree

Female

1950-1974

Caucasian

Married

High School

>$100,000

0-1

$6-$10

93001

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Female

1950-1974

Black/African American

Not Married

High School

< $50,000

0-1

$6-$10

93004

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

Higher Education

< $50,000

0-1

$0-$5

93727

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

College Graduate

$50,000-$99,999

0-1

$6-$10

93720

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Female

1975-1999

Asian/Pacific Islander

Not Married

High School

< $50,000

0-1

$0-$5

93291

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Somewhat agree

Strongly agree

Female

1950-1974

Caucasian

Married

High School

$50,000-$99,999

0-1

$6-$10

93532

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Female

1975-1999

Caucasian

Married

Higher Education

$50,000-$99,999

0-1

$0-$5

91505

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Strongly agree

Somewhat disagree

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Male

1975-1999

Caucasian

Not Married

High School

< $50,000

0-1

$6-$10

93532

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Female

1950-1974

Caucasian

Married

High School

$50,000-$99,999

0-1

$0-$5

93532

Strongly disagree

Somewhat disagree

Strongly disagree

Strongly agree

Strongly disagree

Strongly agree

Strongly disagree

Strongly agree

Strongly disagree

Strongly agree

Strongly disagree

Strongly agree

Strongly disagree

Strongly agree

Male

1975-1999

Caucasian

Not Married

College Graduate

$50,000-$99,999

0-1

$6-$10

84604

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Female

1950-1974

Caucasian

Not Married

Other

< $50,000

0-1

$0-$5

93274

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Female

1950-1974

Caucasian

Married

Higher Education

$50,000-$99,999

0-1

$0-$5

91390

Strongly disagree

Somewhat disagree

Strongly disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat disagree

Female

1950-1974

Caucasian

Not Married

College Graduate

< $50,000

0-1

$0-$5

97459

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Other

Not Married

College Graduate

< $50,000

0-1

$0-$5

93010

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1950-1974

Caucasian

Married

High School

< $50,000

0-1

$0-$5

93532

Strongly disagree

Neither agree nor disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Strongly disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Male

1975-1999

Asian/Pacific Islander

Not Married

High School

< $50,000

0-1

$0-$5

93710

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Female

1950-1974

Caucasian

Married

College Graduate

< $50,000

0-1

$6-$10

93033

Somewhat agree

Somewhat disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Female

1950-1974

Caucasian

Not Married

College Graduate

$50,000-$99,999

0-1

$0-$5

93550

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Male

1975-1999

Caucasian

Not Married

College Graduate

< $50,000

0-1

$0-$5

77095

Somewhat agree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1975-1999

Asian/Pacific Islander

Not Married

College Graduate

< $50,000

0-1

$6-$10

93292

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Female

1950-1974

Caucasian

Married

Other

$50,000-$99,999

0-1

$0-$5

91205

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Strongly agree

Neither agree nor disagree

Strongly agree

Female

1950-1974

Caucasian

Married

College Graduate

$50,000-$99,999

0-1

$11-$15

93532

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Neither agree nor disagree

Female

1950-1974

Caucasian

Married

College Graduate

$50,000-$99,999

0-1

$0-$5

99006

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Strongly agree

Somewhat agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Strongly disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Female

1975-1999

Hispanic/Latino(a)

Not Married

High School

>$100,000

0-1

$0-$5

93256

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Somewhat agree

Strongly disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Female

1950-1974

Hispanic/Latino(a)

Not Married

College Graduate

< $50,000

0-1

$0-$5

91390

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Strongly agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat disagree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Neither agree nor disagree

Somewhat agree

Somewhat disagree

Somewhat agree

Strongly agree

Somewhat agree

Strongly agree

Male

1975-1999

Hispanic/Latino(a)

Not Married

High School

< $50,000

0-1

$6-$10

93727

Define Variables

Variable Label
alburns: Variable Labels - Copy labels from Row 1 of your Data Worksheet. Place your cursor in cell B1 of this worksheet and Paste Special-Paste Link to link Define Variables information to the Data set.

Promotions remind me that I need a product.

Promotions make my life easier.

Promotions are enjoyable.

I like trying new brands.

Promotions make me feel like buying a product.

Promotions make me feel good.

I can avoid buying the same brands.

I can get ideas of new things to buy.

I wish there were more promotions like this.

I can be proud of my purchase.

I feel like I am a smart shopper.

I can have a higher-quality product at the same price.

I can afford a better-than-usual product.

I can upgrade to a better brand.

I would try the promoted product.

I feel that I am getting a good deal.

I would buy the product if I saw it in a store.

I would patronize the promoting store.

I would actively seek out the promoted product in a store.

I would buy the product at the price shown.

I would purchase the promoted product with or without a promotion.

It is very likely that I will buy items with or without a promotion.

I will purchase a promoted brand the next time I need an item.

I will try a product if there is a promotion.

I am eager to check out a product based on an advertisement.

I would consider buying a promoted product at the promoting store.

I will purchase a product at the promoting store.

There is a strong likelihood that I will buy a product at the promoting store.

I will use a product regularly after purchasing it on sale.

I am likely to identify a brand after purchasing it on sale.

I will buy a product from a brand I have heard of.

I purchase products based on brands I am familiar with.

I will not purchase a product if I have never heard of the brand

Buying brands I am familiar with is important to me.

My gender is:

Year of my birth is:

Race or ethnic identity:

Marital status:

What is your highest educational level?

My current annual salary/income is:

Total number of children in household:

On average, how much did you spend on toothpaste in the past month?

What is your zip code?

Description
alburns: Description - Type or Paste in a long Description under each Variable Label.

Promotions remind me that I need a product.

Promotions make my life easier.

Promotions are enjoyable.

I like trying new brands.

Promotions make me feel like buying a product.

Promotions make me feel good.

I can avoid buying the same brands.

I can get ideas of new things to buy.

I wish there were more promotions like this.

I can be proud of my purchase.

I feel like I am a smart shopper.

I can have a higher-quality product at the same price.

I can afford a better-than-usual product.

I can upgrade to a better brand.

I would try the promoted product.

I feel that I am getting a good deal.

I would buy the product if I saw it in a store.

I would patronize the promoting store.

I would actively seek out the promoted product in a store.

I would buy the product at the price shown.

I would purchase the promoted product with or without a promotion.

It is very likely that I will buy items with or without a promotion.

I will purchase a promoted brand the next time I need an item.

I will try a product if there is a promotion.

I am eager to check out a product based on an advertisement.

I would consider buying a promoted product at the promoting store.

I will purchase a product at the promoting store.

There is a strong likelihood that I will buy a product at the promoting store.

I will use a product regularly after purchasing it on sale.

I am likely to identify a brand after purchasing it on sale.

I will buy a product from a brand I have heard of.

I purchase products based on brands I am familiar with.

I will not purchase a product if I have never heard of the brand.

Buying brands I am familiar with is important to me.

My gender is:

Year of my birth is:

Race or ethnic identity:

Marital status:

What is your highest educational level?

My current annual salary/income is:

Total number of children in household:

In a week, how many times do you go to the store?

On average, how much did you spend on toothpaste in the past month?

What is your zip code?

Value Codes
alburns: Value Codes - Type in your value code numbers, separated by commas in the cells under the Variable Descriptions.

1,2,3,4,5

0,1

1,2,3

1,2,3,4,5,6

0,1

1,2,3,4

1,2,3

Value Labels
alburns: Value Labels - Type in the labels associated with your value codes, in order and separated by commas in the cells under the value codes.

Strongly disagree,Disagree,Neither disagree nor agree,Agree,Strongly Agree

Male,Female

1950 to 1974,1975 to 1999,2000 and after

Caucasian,Black/African American,Native American,Asian/Pacific Islander,Hispanic/Latino(a),Other

Not Married,Married

High School,College Graduate,Higher Education,Other

Under $50k,$50k to $99k,$100k and more

0 to 1,2 to 3,4 or more

$0 to $5,$6 to $10,$11 to $15

To set up your data… (Note: if you have a csv file, 1-3 is accomplished with Utilities-Import Data)

1. Copy Labels from Row 1 of your Data worksheet.

2. Place your cursor in cell B1 of the Define Variables worksheet.

3. Paste Special-Paste Link to link your Variables information to the Data worksheet

Then,

4. Type in Descriptions. They can be as long as you wish.

5. Type in Value Codes separated by commas

6. Type in Value Labels separated by commas

7. Use Utilities-Clean-up to check your Value Code-Value Labels work

FRIENDLY

CIRCLEK

COMMUTE

BARGAIN

CASH

QUICK

KNOWME

HURRY

DWELL

GENDER

WORK

PieTemp

Percentages Analysis Results
	title of graph
	Category	Frequency	Percent
	Category 1	100	10.0%
	Category 2	432	43.2%
	Category 3	210	21.0%
	Category 4	258	25.8%
	Total	1000	100.0%

Category 1 Category 2 Category 3 Category 4 0.1 0.432 0.21 0.25800000000000001

CylinderTemp

Percentages Analysis Results
	Title of graph
	Category	Frequency	Percent
	Category 1	100	10.0%
	Category 2	432	43.2%
	Category 3	210	21.0%
	Category 4	258	25.8%
	Total	1000	100.0%

Category 1 Category 2 Category 3 Category 4 0.1 0.432 0.21 0.25800000000000001