DENNISWRIGHT only

Team Research Project Part 3: Data Analysis Guidelines (MKTG 101)

For this part of your research project, each team will input and analyze data for their projects using the statistical methods presented in textbook chapters 10 – 14. Essentially, you will be applying the 6-step hypotheses tests on your own dataset.

You must first edit your dataset and take care of problems such as outliers and missing data. After your dataset is “clean”, you will need to perform a total of 5 different statistical analyses of your choosing from the list provided below. However, you will need to perform at least 1 chi-square, 1 t-test, 1 ANOVA, 1 correlation, and 1 multiple regression .

1) Chi-square goodness-of-fit test

2) Cross-Tabulation and Chi-square test of independence

3) One-sample t-test

4) Paired-samples t-test

5) Independent-samples t-test

6) One-way ANOVA

7) Pearson correlation

8) Multiple regression

Similar to your recent homework assignments, you can just write (clearly) or type your 6-step hypothesis tests directly on each XL output.

*After making any necessary corrections, you will develop a final report and present your findings and recommendations. ( later work )