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Networking in the Modern World

Bradley Dellrie, Jasmine Lai, Norhayati Sonneman, and Michael Wise

Introduction

Today...

  • Discovering the right career

  • Utilizing social media resources

  • Developing personal branding techniques

  • Implementing effective communication

Personal Development: Discovering the Right Career

Discovering the Right Career

  • Select a career that matches your skills and personality

  • Resources:
  • College career center
  • www.careerplanningabout.com
  • Myers-Briggs Personality Test

("Career Planning and Career Advice from About.com" 2015.); (The Myers and Briggs Personality Test. 2015)

Exploring a Career Choice

  • Investigative Methods:
  • Shadow a professional
  • Ask for an interview
  • Meet with your academic advisor
  • Talk with your parents’ friends
  • Research online
  • Inquire with an actual business


Occupational Outlook Handbook
www.bls.gov

asdf

Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. 2015.

Understanding Your Choice

  • Who should you contact to learn more?
  • What is required and entailed?
  • When will you start?
  • Where should you go to school?
  • Why do you want this career?
  • How will this fulfill your short-term or long-term goals?

Pursue and Succeed

  • Knowing your path will give you direction
  • Understanding what your audience wants to feel
  • Sensing your purpose
  • Marketing yourself:
  • To a desired audience
  • In an effective manner
  • Successfully

Virtual Networking: Leveraging Social Media Resources

Why Should You Care?

Job Opportunities

(“Infographics: The Recruiting Manual,” 2014); (“Jobvite Social Recruiting Survey 2014,” 2014)

Statistics

Active Users

("Social Media Active Users by Network [INFOGRAPH],” 2015.) ; (“Infographics:The Recruiting Manual,” 2014).

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Facebook

    

Utilize search function

Join groups of interest

Explore pages

Subscribe to events

Tips:

(Epstein, 2009)

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Twitter

Use

Keywords

Ask

For advice

Engage

Do’s and Don’ts

    

  • Create/share positive content
  • Use proper grammar and spelling
  • Implement privacy settings
  • Promote yourself
  • Google yourself
  • Follow and interact with companies of interest

Do:

Post unprofessional pictures

Use profanity in post/tweets

Post/tweets of sexual nature

Let your guard down once you get a job

Don’t:

(Greer, 2010)

LinkedIn

FEATURES:

Student profile

Student Page

Groups

(“Building a Great Student Profile,” 2013)

94%

79%

Networking: Developing Personal Branding Techniques

How to Brand Yourself

Stand apart from the rest!

Stay connected!

(“6 ways to Network While You’re in College,” 2011)

Create A Personal Blog

Personal Blog

  • Show professionalism
  • Highlight experience
  • Demonstrate strength
  • Convey interest
  • Attach resume
  • Showcase your work

(“Students, Here’s How To Kick-Start Your Personal Brand Online,” 2012)

Here's How to Kick-Start Your Personal Brand

  • Play the student card

  • Get out of your bubble
  • Power up your personal brand

  • Utilize social media

  • Participate in the online buzz

Personal Connection:

Virtual Connection:

(“Students, Here’s How To Kick-Start Your Personal Brand Online,” 2012); (“6 ways to Network While You’re in College,” 2011)

Networking: Implementing Effective Communications

Remaining A Leading Competitor

“It’s not what you know, it’s who you know”

Adding value to your relationships:

  • Spreadsheet Contacts
  • Score Cards
  • Sharing Articles
  • Book Recommendations

Ferazzi, L., & Raz, T. (2014). Never Eat Alone (2nd ed., Vol. 1). Crown Business

Implementing Effective Communication

“If you want to go fast, go alone. If you want to go far, go with others”

3 A’s leading the industry:

Amazon - AWS partner program

Apple - Partnerships with IBM, Cisco, etc..

AT&T – Net Promoter Score (NPS)

(“AWS Partner Network,” 2015, para. 1); (Evans, 2015, para. 2);

(“Customer Experience and Satisfaction,” 2015, para. 2)

Conclusion

Today, we have discussed how to :

  • Select a career that you will enjoy
  • Use social media to your advantage
  • Create and cultivate your brand
  • Communicate effectively

Thank you for your time

References

AWS Partner Network. (2015). Retrieved November 13, 2015, from Amazon website: https://aws.amazon.com/partners/

Career Planning and Career Advice from About.com. (n.d.). Retrieved November 16, 2015, from http://careerplanning.about.com/

Customer Experience and Satisfaction. (2015). Retrieved November 13, 2015, from AT&T website: http://about.att.com/content/csr/home/issue-brief-builder/technology/customerexperience-and- satisfaction.html

Evans, J. (2015, June 25). 10 Signs Apple Listens to its Customers. Retrieved November 13, 2015, from ComputerWorld website: http://www.computerworld.com/article/2939761/apple-mac/10-proofs- apple-does-listen-to-its-customers.html

Ferazzi, K., & Raz, T. (2014). Never Eat Alone (2nd ed., Vol. 1). Crown Business.

Freifeild, L. (2013, May 13). Interpersonal Networking Skills Make Leaders More Effective. Retrieved November 13, 2015, from TrainingMag website: https://trainingmag.com/content/interpersonal- networking-skills-make-leaders-more-effective

Grant, A. (2011). 6 Ways to Network While You're in College. U.S.News Education.com. Retrieved from http://www.usnews.com/education/best-colleges/articles/2011/09/28/6-ways-to-network-while-youre-in- college

Home : Occupational Outlook Handbook: : U.S. Bureau of Labor Statistics. (n.d.). Retrieved November 16, 2015, from http://www.bls.gov/oco/

Infographic: The Recruiting Manual - Column Five. (2014). Retrieved December 2, 2015, from http://www.columnfivemedia.com/work-items/infographic-recruiting-manual

  

Jobvite study: Facebook is the social network of choice of the workforce, but high mobility job seekers prefer LinkedIn. (2014).Professional Services Close - Up, Retrieved from http://login.ezproxy1.lib.asu.edu/login?url=http://search.proquest.com/docview/1548022440?accountid=4485

Lawn, J. (2009). Networking, social media and one's larger circle of friends. Food Management, 44(9), 6. Retrieved from http://login.ezproxy1.lib.asu.edu/login?url=http://search.proquest.com/docview/215901489?accountid=4485

Pan, J. (2012). Students, Here's How to Kick-Start Your Personal Brand Online. Mashable.com. Retrieved from http://mashable.com/2012/08/28/personal-branding-for-students/#F4LOOHnflOq8

Social Media Active Users by Network [INFOGRAPH]. (2014, May 30). Retrieved December 2, 2015, from http://www.thesocialmediahat.com/active-users

The Myers and Briggs Personality Test. (n.d.). Retrieved November 16, 2015, from http://www.onlinepersonalitytests.org/mbti

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