BA making money online
katrinananana
a203iae_session_1.pptIntroduction
- Introduction to A203IAE
- Introduction to the ICTE
- Term Timetable
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The module
- This module is intended to help students understand and acquire the skills necessary for the development of a sustainable online business enterprise. The module will cover the theory and practice of starting and running a business on the World Wide Web and using the internet to generate income.
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- It will explore the importance and relevance of e-commerce, social networks and new media to the small business owner and customer by examining existing and emerging business models, tools and case studies.
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The module
- Students will be encouraged and helped to reflect upon their own personal enterprise, achievements and skills, and to consider the skills they may need to develop or enhance an e-commerce operation. The social impact of this business model will also be explored.
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- The module will examine these issues in a range of organisational contexts: business start-up; small business management, Small-Medium Enterprises and larger businesses. It will examine a range of online sales tools, business models, and platforms. Students will be encouraged to use these tools to actively engage in experiential learning.
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You
Name?
Course?
What type of business would you like to run?
What makes you unique?
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What businesses do you deal with through the internet?
Make a list of all the most important businesses in your life.
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The book
- Purchase of the module textbook is not compulsory, but may help you develop your understanding of e-commerce
- Introduction to e-commerce (Rayport & Jaworski)
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Timetable / Topics
| Title |
| Introduction |
| Evolution of E-Businesses |
| PPC and E-Marketing |
| The E-Busines Model |
| Operational Issues in E-Businesses |
| Online Productivity and Payment |
| E-Commerce |
| Social Media |
| The future of online trading |
| Recap / Revision |
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Regulations
- NO LATE SUBMISSIONS
- Extensions MUST be requested BEFORE the deadline
- Only submit via TurnItIn for this module
- 3 Week marking timeframe.
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Coursework
- INTRODUCTION (5%)
- OVERVIEW OF YOUR ORGANISATION STRUCTURE (10%)
- SWOT (10%)
- SALES AND MARKETING PLAN (10%)
- MANUFACTURING, DISTRIBUTION AND/OR OPERATIONS (10%)
- FINANCE (CASH FLOW AND START-UP FUNDING NEEDS) (10%)
- RISK MANAGEMENT (10%)
- MEASURING SUCCESS (SMART TARGETS) (10%)
- SUMMARY AND RECOMMENDATIONS (5%)
- STYLE AND PRESENTATION (10%)
- RESEARCH AND RESOURCES (10%)
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Assessment
- 100% Coursework
- 1 Assignment
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What are the personality traits of an online entrepreneur?
How have you demonstrated these?
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Task
- Your first task is to join twitter.com
- Register & Follow 1 online entrepreneur in a field of interest to you, prepare a paragraph to present in next weeks session on why you chose this person.
- https://www.amazon.co.uk/gp/student/signup/info?ie=UTF8&refcust=MMX7O4WHJ7T3YXLWXG3K3DVQII&ref_type=generic&ref=amzn_st_gb_ref_generic
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FAQ’s?
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