Marketing Management

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consumner_purchase_matrix.xlsx
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Sheet1

Row Labels Count of Cost
Esteem 6
Psychological 2
Safety 1
Self Actualisation 9
Social 4
Grand Total 22

Count of Motivational Needs

Total Esteem Psychological Safety Self Actualisation Social 6.0 2.0 1.0 9.0 4.0

Accumulated Data

Purchased Product Other products caught attention Other Choices and Motivation
Date Time of Day Item Medium Supplier Price Payment Method Time Searching Influence 3 Purchase Factors Main Purchase Factor Decision Effort Product Location Other potential Choices Motivational Needs
Afternoon Restaurant University Debit <10 Minutes Peer Cheep, Easy, Everyone was doing it Convienience 1 Nil Café Fast Food Social
Night Store Coles Debit <10 Minutes Nil Fast, Taste, Price Price 1 Oven fish, chicken Aisle Beef, Pork, Chicken Self Actualisation
Night Store Coles Debit <10 Minutes Nil Health, Taste, Price Health 1 Trail Mix Aisle Cashews, Almonds, Trail mix Self Actualisation
Night Store Coles Debit <10 Minutes Nil Taste, Desire, Quality Taste 1 Nil Nil Self Actualisation
Morning Restaurant Ballarista Debit <10 Minutes Peer taste, quality, convienience Convienience 2 crosont, foccasia Counter eggs, sandwich, muffin Self Actualisation
Morning Restaurant Ballarista Debit <10 Minutes Nil taste, quality, convienience Quality 1 Nil Nil Esteem
Afternoon Restaurant saigon Cash <10 Minutes Peer peer, taste, quality Taste 2 rice, soup, pork Counter rice, soup, pork Esteem
Afternoon Restaurant saigon Cash <10 Minutes Peer peer, taste, quality Taste 2 rice, soup, pork Counter rice, soup, pork Esteem
Night Restaurant KFC Cash <10 Minutes Nil convienience, taste, ease Convienience 1 nil McDonalds, Cook Self Actualisation
night Internet Land Lord Debit <10 Minutes Nil House, Live, Need Health 1 Nil Nil Psychological
night Internet Land Lord Debit <10 Minutes Nil House, Live, Need Health 1 Nil Nil Psychological
Morning Restaurant Ballarista Cash <10 Minutes Nil taste, quality, convienience Quality 1 Nil Nil Esteem
Afternoon Restaurant central square Cash <10 Minutes Nil taste, quality, convienience Taste 1 nil Subway Self Actualisation
Night Internet Aunty Meredith Credit <30 minutes Nil experience,quality,fun Quality 2 Nil Nil Social
Afternoon Restaurant Golden Nugget Bakery Debit <10 Minutes Nil taste, quality, convienience Convienience 2 roll, pie, sausage roll Counter fast food, cook Self Actualisation
Afternoon Restaurant Golden Nugget Bakery Debit <10 Minutes Nil taste, quality, convienience Convienience 1 roll, pie, sausage roll Counter fast food, cook Self Actualisation
Night Restaurant McDonalds Debit <10 Minutes Nil Fast, Convienience, cost Convienience 1 healthy option Counter Other Fast Food, cook Self Actualisation
Afternoon Restaurant Griffin Burger Cash <10 Minutes Nil Taste, Quality, Convienience Taste 1 burgers, drinks, chips Counter thai, bakery, Subway Esteem
Morning Internet Kogan Debit <10 Minutes Nil convienience Convienience 1 nil nil Social
Night Store BP Debit <10 Minutes Nil convienience Convienience 1 nil nil Safety
Morning Restaurant Ballarista Debit <10 Minutes Nil taste, quality, convienience Quality 1 Nil Nil Esteem
Afternoon Restaurant Zaragosa Debit <30 minutes Peer convienience, change, Peer influence Change/alternative 2 beer, tortillas, pizza Counter Subway, Thai, sushi Social
Total $ - 0

Graphs

Row Labels Count of Cost
Change/alternative 1
Convienience 8
Health 3
Price 1
Quality 4
Taste 5
Grand Total 22

Count of Main Purchase Factors

Total

Change/alternative Convienience Health Price Quality Taste 1.0 8.0 3.0 1.0 4.0 5.0

Data Base

Time of Day Medium Payment Method Time Searching Main Purchase Factor Decision Effort Column1 Location Motivational Needs
Morning Store Debit <10 Minutes Price 1 None Aisle Psychological
Afternoon Internet Credit <30 minutes Health 2 Second guessed for a second Counter Safety
Night Restaurant Cash <60 minutes Quality 3 Completed some research and chose Social
>60 minutes Convienience 4 Complied data on a lot of competitors taking hours Esteem
<5 minutes Change/alternative 5 Extremely difficult almost didn’t purchase compiled data over days Self Actualisation
Incentive
Taste
Service