BUS463: Assignment 1: Start Up a Small Business

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bus463_assin_1_grading_rubric.pdf

4/20/2017 https://blackboard.strayer.edu/bbcswebdav/institution/BUS/463/1134/Week4­1134/Week 4 Assignment 1 Rubric.html

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/463/1134/Week4­1134/Week%204%20Assignment%201%20Rubric.html 1/2

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 250 Assignment 1: Start Up a Small Business

Criteria

 

Unacceptable

Below 60% F

Meets Minimum

Expectations

60­69% D

 

Fair

70­79% C

 

Proficient

80­89% B

 

Exemplary

90­100% A 1. Propose the value proposition of the product or service the business will offer and explain the rationale.

Weight: 15%

Did not submit or incompletely proposed the value proposition of the product or service the business will offer and did not submit or incompletely explained the rationale.

Insufficiently proposed the value proposition of the product or service the business will offer and insufficiently explained the rationale.

Partially proposed the value proposition of the product or service the business will offer and partially explained the rationale.

Satisfactorily proposed the value proposition of the product or service the business will offer and satisfactorily explained the rationale.

Thoroughly proposed the value proposition of the product or service the business will offer and thoroughly explained the rationale.

2. Outline the competitive market and the industry in which the business will operate. Weight: 15%

Did not submit or incompletely outlined the competitive market and the industry in which the business will operate.

Insufficiently outlined the competitive market and the industry in which the business will operate.

Partially outlined the competitive market and the industry in which the business will operate.

Satisfactorily outlined the competitive market and the industry in which the business will operate.

Thoroughly outlined the competitive market and the industry in which the business will operate.

3a. Determine at least two (2) strategies on how to protect the branding.

Weight: 5%

Did not submit or incompletely determined at least two (2) strategies on how to protect the branding.

Insufficiently determined at least two (2) strategies on how to protect the branding.

Partially determined at least two (2) strategies on how to protect the branding.

Satisfactorily determined at least two (2) strategies on how to protect the branding.

Thoroughly determined at least two (2) strategies on how to protect the branding.

3b. Determine at least two (2) strategies on how to protect the logo.

Weight: 5%

Did not submit or incompletely determined at least two (2) strategies on how to protect the logo.

Insufficiently determined at least two (2) strategies on how to protect the logo.

Partially determined at least two (2) strategies on how to protect the logo.

Satisfactorily determined at least two (2) strategies on how to protect the logo.

Thoroughly determined at least two (2) strategies on how to protect the logo.

3c. Determine at least two (2) strategies on how to protect the product technology. Weight: 5%

Did not submit or incompletely determined at least two (2) strategies on how to protect the product technology.

Insufficiently determined at least two (2) strategies on how to protect the product technology.

Partially determined at least two (2) strategies on how to protect the product technology.

Satisfactorily determined at least two (2) strategies on how to protect the product technology.

Thoroughly determined at least two (2) strategies on how to protect the product technology.

4. Suggest methods to test the product idea for feasibility.

Weight: 15%

Did not submit or incompletely suggested methods to test the product idea for feasibility.

Insufficiently suggested methods to test the product idea for feasibility.

Partially suggested methods to test the product idea for feasibility.

Satisfactorily suggested methods to test the product idea for feasibility.

Thoroughly suggested methods to test the product idea for feasibility.

5. Suggest at least three (3) strategies to incentivize the founding management team.

Weight: 15%

Did not submit or incompletely suggested at least three (3) strategies to incentivize the founding management team.

Insufficiently suggested at least three (3) strategies to incentivize the founding management team.

Partially suggested at least three (3) strategies to incentivize the founding management team.

Satisfactorily suggested at least three (3) strategies to incentivize the founding management team.

Thoroughly suggested at least three (3) strategies to incentivize the founding management team.

6. Estimate the Did not submit or Insufficiently Partially Satisfactorily Thoroughly

4/20/2017 https://blackboard.strayer.edu/bbcswebdav/institution/BUS/463/1134/Week4­1134/Week 4 Assignment 1 Rubric.html

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/463/1134/Week4­1134/Week%204%20Assignment%201%20Rubric.html 2/2

amount of cash needed to start the business. Provide a rationale to support your estimation.

Weight: 10%

incompletely estimated the amount of cash needed to start the business. Did not submit or incompletely provided a rationale to support your estimation.

estimated the amount of cash needed to start the business. Insufficiently provided a rationale to support your estimation.

estimated the amount of cash needed to start the business. Partially provided a rationale to support your estimation.

estimated the amount of cash needed to start the business. Satisfactorily provided a rationale to support your estimation.

estimated the amount of cash needed to start the business. Thoroughly provided a rationale to support your estimation.

7. 3 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

8. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7­8 errors present

5­6 errors present

3­4 errors present

0­2 errors present