| | | | | COMMUNICATION PLANS |
| | Topic | Frequency or timeline | Stakeholders/Audience | Purpose | Communicator | Message | Author | Delivery method | Measure |
| | JC Penney is reaching out to women of ages 25-40 | once a quarter | Shareholders/customers | Increase awareness of the store brands and to increase revenue | VP of apparel department | Offer a wider range of sizes, trendier clothing selections, lots of sales and affordable prices | VP of apparel department | Press release | Customer feedback/shareholders |
| | JC Penney making its store much easier to shop | once a month | Public/employees/customers | To offer customers a better shopping experience | CEO | Stores will receive new graphics, fixturing and better showcases | Top level management | Live employee and supervisors meeting | Employee/customer feedback |
| | JC Penney training employees in winning selling techniques | quarterly | Managers/employees | To inspire sales associates to produce additional sales | HR | J.C. Penney is training employees to be more enthusiastic and friendly on the sales floor | CEO | e-mail/company intranet | Employees/managers/investors |
| | JC Penney announced a new operational and reporting structure | once a quarter | Employees/managers | To operate effectively and efficiently | COO | JC Penney is implementing a formal system of communication and decision making | COO | Conference call | Employees/managers |
| | JC Penney unveils new window displays | once a year | Customers | Increase awareness of the store brands, merchandise and must haves | Board of Directors | Attract customers and reinforce one stop shopping | CEO | Press release | Customer feedback/shareholders |
ProjectManager
week_six_sample_grid.xlsx
