business plan

the pitch.rtfd/TXT.rtf

Business Plan: For U-deliver company Qian Chen Friday, 3 February, 2017 The Idea • The idea for U-deliver came about after realizing the potential of the sharing economy to revolutionize delivery by harnessing the power of a wide network of people • U-deliver is an application where people sign up to deliver packages for others in exchange for a small fee; for instance someone needing a package delivered can send a request on U- deliver and an available person will take the package and deliver it • U deliver will improve the speed of delivery, make life more convenient and provide employment The Business Model • The purpose of the business is to create value by bridging customers and people willing to deliver goods • U-deliver offers a versatile platform that harnesses people’s spare time and goodwill into a valuable service • The idea makes money by taking a small cut when clients pay the people delivering goods • The company will deliver the idea to the customer by emphasizing convenience and price as compared to rivals The Customer • We envision the average U-deliver customer as a middle class American who is in urgent need of delivery services • The customer appreciates the wide network of U-deliver agents whom the customer can tap into to get a package delivered in minutes • U deliver has the highest potential in high population density cities such as New York The Competition • One of the main competitors in America is Fed-Ex; Fed ex is a large distributor that sells quality to customers • Another main competitor is UPS; this company sells reliability to customers • DHL is also a key competitor that sells customers on its wide global reach • Unlike its competitors, U-deliver sells convenience and speed to customers; these are attributes that customers will value more The Message • The core message that U-deliver is that of community, trust and convenience • U-Deliver builds on the strengths of community to allow people to help each other complete essential tasks • By providing a platform where people lend their resources, U- deliver facilitates a stronger community where people enrich each other's lives The sales Approach • U deliver understands that those who could extract the most value from our services reside in high density residential areas such as cities • The company will present its message to urban dwellers through targeted advertisements on Facebook and google • The company will also pay for a prominent presence on platforms frequently visited by urban middle class dwellers such as Snapchat and Reddit The Inner workings • The core component of U-deliver is an application which people can use to request delivery services or sign up to become a delivery agent • The app will use geolocation features to bring together clients and agents in the same area. • The app will process all payments and take a small cut when clients pay delivery people The management team The top management team at U-deliver consists of the chief operations officer, chief financial officer, and chief executive officer 
 The chief operations officer oversees all the operations including app development and payment system
 The chief financial officer oversees all the finances of the company 
     ● The chief executive officer handles outreach, marketing and investor relations The company will also harness the expertise of consultants who have experience working in similar businesses, consultants will be an essential part of the management team 
 Other professionals that will assist in running the business include Application developers, Programmers, Accountants, Human resource managers and lawyers
 The Money Forecast • U deliver needs $6 million to get started
     ● 2 million for hiring premises, developers and setting up a viable application and processing system     ● 1 Million for regulation compliance and hiring lawyers ● 1 million for marketing • The company expects to net over fifty thousand deliveries in the first year this translates to over one million in revenue based on a delivery charge of $20 per customer • The company projects it will have $1 million left over in the first year after deducting costs and adding revenue The Next Steps 90 DAY PLAN February 20th, hire premises equipment and developers
 March 31st, build and test a working application
 April 10th, start advertising and outreach to customers
 April 12th, start accepting requests to be U-deliver agents and processing payments
 May 2nd, Seek additional funding from investors
           2-3 year plan • One of the things the company would like to achieve in the next 2 -3 years is having a 30% percent market share of the delivery business • The company would also like to issue an IPO to raise money in the next three years