Marketing paper

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MAR 4424

Assignment 2

See syllabus for the due date

Assignment Objective:

The purpose of this analysis paper is to allow students an opportunity to conduct real-world secondary

research on relevant issues surrounding the role, function, and discipline of International Marketing as it

relates to market entry decision.

Assignment 2 Topic:

Discuss and explain the pros and cons of each of the different global market entry strategies: exporting,

licensing, joint venture, equity stake, and full ownership

In addition, discuss in detail, which one of above market entry strategies might be best suited for an initial

market entry into a specific country*, for a U.S. company in one of the following industries:

A. Consumer packaged goods industry

B. Automobile industry

C. Service Oriented Industry such as a restaurant or a hotel

Be sure to explain your rationale for selecting the best-suited initial market entry strategy over the other

available market entry options.

* You may choose the country that you have chosen for the project.

Instructions:

1) You may choose the country that you have chosen for your project.

2) Please indicate your industry selection in the title of Assignment 2 paper.

3) Research relevant sources from the library, e-library, databases etc. Confirm topical relevance and source authenticity. Questionable articles or sources should not be used. You must use at least five different sources. Wikipedia, any kind of blogs, .edu, papers from other students, and quickmba.com will not be used as sources.

4) Address the assignment topic in your own words by providing your understanding of the issues, unique opinions, logic, and exhibiting critical thinking skills. The best papers will provide your own analytical insights into the topic and will be well articulated.

5) Paper should be 3 -4 pages in length excluding title page and references. The paper must follow APA guidelines for formatting, citation, and listing references.

6) Submit the assignment paper as a word document attachment, Filename: lastname_firstinitial_A2

to the drop box.

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Please note that all ideas from sources other than yours must be cited using APA guidelines. This includes not only direct quotes, but also paraphrasing.