memo

Read the article down there. To complete an analysis and craft a response to the Harvard Business Press REI case DOWN there.  Your objective will be to propose at least three recommendations for how REI can improve its marketing of sustainability efforts to customers. One great approach would be to apply the TEN tactics to this case. This memo should be no longer than two pages double-spaced, and should focus on marketing to end consumers.

NO OUTSIDE RESOURCE/REFRENCE, EXPECT THE ARTICLE DOWN THERE.