the_company_final_input-1.docx
Firm Strategy Evaluator
2017 Spring - Strategic Management (OL421) - Nugent World - Period 2024
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Pride of Middle East
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STRATEGY INDICATORS
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Quality
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Product Quality Rating
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97%
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Quality Investment Rating
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92%
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Product Inspection Rate
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20%
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Promotion
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Advertising to Sales %
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45.3%
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PR to Sales %
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28.3%
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Brand Awareness Index
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13.7%
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Cost and Price
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Average Mfg Cost ($/SCU)
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$694.29
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Average Retailer Margin
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50.6%
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Gross Margin %
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51.0%
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Focus
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No. of Products
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1.0
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No. of Product Devpts
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0.0
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KEY PERFORMANCE
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INDICATORS
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Capacity Management
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Inventory Turnover Rate (yrs)
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49.49
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Idle Time
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27%
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Profitability
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Profit After Tax as % of Sales
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(925.0%)
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Return on Total Assets
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Negative
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Share Price Outlook
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Price-Earnings Ratio
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N/A
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STRATEGY INDICATORS
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Quality
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Product Quality Level
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VERY HIGH
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Factory Quality Rating
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PERFECT
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Quality Inspection Level
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HIGH
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Promotion
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Advertising Rating
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TOO HIGH!
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PR Rating
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TOO HIGH!
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Corporate Brand Rating
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VERY LOW!
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Cost and Price
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Prodn. Cost Rating
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HIGH
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Retailer Margin Rating
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VERY HIGH
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Gross Margin Rating
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HIGH
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Focus
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Product Range Focus
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SINGLE
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Product Development
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NONE
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KEY PERFORMANCE
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INDICATORS
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Inventory Level
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TOO MUCH
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Capacity Level
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TOO MUCH
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Profit After Tax Rating
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NEGATIVE!
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ROA Rating
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NEGATIVE!
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Share Purchase Rating
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BANKRUPT
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Shareholder Value
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$0.01
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Total Shareholder Value
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$27,368
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COMMENTS
Leila@
0
