Business Plan
Tuleenhb
section_1.pdf
Business Plan
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Enliven Architecture institution
Samaher Bakhsh 1120069
Remaz Basrawi 1110138
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Table of Contents
I. Executive Summary
II. Section One: The Business
o Description of Business
o Company Profile
o Company ownership
o Company Background
o Products/Services
o Market Analysis
o Marketing Plan
o Location
o Competition
o Management and Operations
o Personnel
o Application and Effect of Loan or Investment
III. Section Two: Financial Data
o Projected Financial Statements
• Income Statements
• Cash Flow Statements
• Balance Sheets
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• Assumptions to Projected Financial Statements
o Break Even Analysis
o Sources and Uses of Funds
IV. Section Three: Supporting Documents Historical financial statements,
o tax returns, resumes, reference letters, personal financial statements,
o facilities diagrams, letters of intent, purchase orders, contracts, etc.
V. References
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List of figures
Figure 1. Potential client percentage. ........................................................................................................................................ 2
Figure 2. Beautat business park's location ............................................................................................................................... 2
Figure 3. Building's surroundings. ............................................................................................................................................. 2
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I. Executive Summary
The Enliven Architecture Intuition will be located in an office building placed along Al-Malik
road, Jeddah city, Saudi Arabia. It is managed by the two architects Remaz Basrawi and Samaher
Bakhsh which focuses on two main types; architecture and environmental design with full services
including the execution phases through partnerships with other firms. Also, the type of projects
varying from single family homes to multi-family housing, affordable housing, and commercial
buildings.
II. Section One: The Business
A) Description of Business
1.Company Profile:
Enliven architecture institution is a collective of architects, designers and inspired thinkers dedicated to
improve the human experience. Our vision is to design a sustainable building that have a low negative
impact on the environment. We target home owners, developers, and contractors.
2.Company Ownership:
Business Partners:
Samaher Bakhsh
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Remaz Basrawi
It start-up company that will operate in the upcoming year of 2018 by the two architect Samaher
Bakhsh and Remaz Basrawi. The architects studied and graduated from Dar Al-Hekma University;
they practiced the profession for long time until they reach the high level of qualification to have the
Saudi licensed from The Saudi Council of Engineer. The firm will practice the passion of producing
areas that would admit the clients to enjoy the experience of accommodating environmentally
welcoming atmosphere.
3.Company Background:
The architectural firm will take a place in an office building located along Al-Malik road, Jeddah city,
Saudi Arabia. It is a multi-disciplinary firm that focus on two main categories; architecture and
environmental design. Our firm will provide full services including the execution phases through
partnerships with different firms.
It will be successful firm because it focusses on green design that not only helps cut down on
emissions released into the ozone but also helps in reducing energy, water, and HVAC costs. It also
categorized in improving the environment, economy and social. The studies qualified the architects to
run this business by being trained to find and provide sustainable solutions for the exiting problems.
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B) Products/ Services
The firm will provide:
- Environmental Studies and researches
- Architectural Drawing which include plans, sections, and elevations
- Construction Drawing which include the electrical, plumbing, and mechanical
- Project management
The provided services are applicable to different type of projects ranging from single family homes
to multi-family housing, affordable housing, and commercial buildings. The firm has a special and
unique feature which is considering the sustainability in designing the buildings for the clients.
Sustainability improve the quality of human experience with the built structure. Moreover, there are
two type of sustainable approaches; active and passive. Each type varied in their costs. Even though
sustainability could be expensive, it will save money in the future. According to the features that are
providing, the firm will stand out and take a unique position among other firms.
C) Market Analysis
Through the study of the architectural market in Jeddah City, “there is a strong demand for housing in
the city, both at the high-end luxury side of the market, and in the affordable sphere; 20% of housing
demand to 2025 will be in the high-income range, 30% in the middle income and 50% affordable. This
demand pressure is expected to drive an annual need for over 43,000 units, growing to 58,000 by 2025.
Similarly, significant investment is being made in commercial space, whether offices, retail or hotels,
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as part of the large scale urban renewal the city is undergoing. A stated mission of the city is to cater to
religious tourism, and the extensive expansion of hotel and retail space underlines this aim.” (Design
and consultancy for natural and built assests , 2015) Therefore, the firm will meet the market needs;
the study shows lack attention toward sustainability and green building design approach. Therefore, the
firm will fill this gab by meeting the business needs while keeping up with the new technology and
introducing new sustainable solutions to the market.
The firm will offer its service to home owners who are looking to find design for their future houses, as
well as developers and contractors in the domestic and international markets. Although it is are going
to provide the services to a relatively broad scope of customers, the target market is affordable
housing, renovation and commercial buildings.
Potential clients for the firm’s market is broken down into three categories (Figure 1) : home owners,
developers, and contractors. Home owners are the largest group based on population and this will be
emphasized in all of the firm's marketing and promotional efforts. Targeting the remaining three
groups will be dependent upon establishing meaningful relationships, and responding and qualifying
for request for proposals.
Home
owners
55%
Develo
pers
24%
Contra
ctors
21%
Figure 1. Potential client percentage.
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D) Marketing Plan
Marketing our firm is very important to help in increasing business and being well known among the
society. The market will consider our price as it will be a bit less than the other companies to get
attention from customers. Once the trust of clients has been gained, the growth and development of the
business has been accomplished with a perfect standing of the company in the market. Only then, the
price can be increased with competing price to the market.
Some examples that will help the firm to be famed is by doing:
1. Export our design as portable, and shareable objects:
- Design portfolio having our design philosophy, company produces, so that whenever we meet a
potential client, we can offer them a small sample of what makes our firm so great. In digital
and printable format and make our information clear and easy to understand. (Website and
Social Media)
2. Follow up:
- Having a business cards on hand while visiting networking events. (Advertising, Brochures)
3. Organize an open lecture series at our firm:
- Organize an open lecture series to invite anyone in our office which provide an opportunity to
introduce our firm to a new audience.
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E) Location
Located in AL-Shati District, Beautat Business Park, King Abdul Aziz Road, Jeddah City,
Saudi Arabia (Figure 2). The office will be situated on the prestigious business strip on King's Road
which is commonly known as the most important business avenue in Jeddah. The location is
surrounded by multiple commercial and office buildings (Figure 3). The Beautat business park’s
design respect its context and show some aspects of sustainability. It will present to the client what the
firm is standing for through their experience within the business park.
Figure 2. Beautat business park's location
Figure 3. Building's surroundings.
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F) Competition
The architectural firm compete by having good quality of designing and considering different
sustainable approaches that would profit the clients on the long period. These approaches forms variety
of designs and proposals that would facilitate different design solutions to allow the customers having
a friendly, energy effective, and cost efficient designs for environment.
List of companies:
1. Solaiman Abdullah Elkhereiji Consultants (SAK)
Company description and strength: The company includes a team of Architects and Engineers who are
involved in all stages of projects of various natures from inception to completion. Their aim is to
design innovative, sustainable, functional and economical built environments (About Us: SAK
Consultants, 2017).
2. AFM Consultant
Company description and strength: They focus on creating quality and cost-effective services
for a wide range of projects. Their senior staff are well aware of international standards and codes as
well as local regulation. They seek to provide regional architectural solutions that serve both projects
and their contextual surrounding (About Us: Abdulfatah Mo'men Consultant, 2017).
3. Laceco Architects and Engineers
Company description and strength: They focus on designing esthetically refined, contextually
distinctive, functional, sustainable, and cost efficient buildings and development. The services that they
provide includes, architecture, master planning, engineering, environmental studies and management
(About Us: Laceco Architects and Engineers, 2017).
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4. Amsad Architectural institution
Company description and strength: Their services include architecture, landscape architecture,
planning, environmental design, and interior design that produces innovative, sustainable iconic
buildings and urban environments. (About Us: Amsad Architectural Institution , 2017)
5. Omrania architecture office
Company description and strength: Their design is described as both practical and idealistic
endeavor. They services includes architecture, engineering, interiors, landscape, and urban design.
Their aim is to solve everyday problems and explore new possibilities. They work with their clients to
create built environments that are functional, livable, contextual, and sustainable. (About Us: Omrania
Architecture office, 2017)
All the companies mentioned above are successful in the field based on their experience, the
number of the project they worked in and the awards they won. However, the Laceco Architecture and
Engineers firm is the biggest competitor because they focused on doing environmental researches that
help them innovate sustainable strategies. Also, they are concerned in producing cost- efficient
esthetically refined designed building which will encourage the clients to be sustainable.
G) Management and Operations
1. Meeting the client
2. Analyzing and studying the client’s requirements considering sustainable
3. Finding the suitable solution for the client
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4. Beginning with diagram phase of the project
5. Meeting the client to argue the proposals
6. Approving the proposal
7. Starting with architectural drawing
8. Then construction drawing (plumping, electrical, and mechanical)
H) Personnel
- Employs that will be hired in our firm are required at least to have bachelor degree in the major
and the position they are working in. Also, they have to have experience at least three years so
that will improve and help in developing the firm faster.
- An opportunity the firm will offer is to allow graduated students to have an internship and work
in the future if they were qualified.
- Business Structure:
1. Project manager
2. Architects
3. Admin and HR Manager
4. Marketing and Sales Executive
5. Accountant
6. Customer Care Executive / Front Desk Officer
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Table of Personnel Salaries and benefits:
I) Application and Effect of Loan or Investment
The firm plan will be introduced to several well-known companies to invest in it.
Salaries and benefits quantity Basic salary Annual salary Other benefits Total
Project manager 2 15,000 360,000 50,000 410,000
Architect 3 7,000 252,000 25,000 277,000
Admin& HR Manager 1 5,000 60,000 10,000 70,000
Marketing & Sales 1 5,000 60,000 10,000 70,000
Accountants 1 5,000 60,000 10,000 70,000
Customer care 1 3,000 36,000 8,000 44,000
Total 9 40,000 828,000 113,000 941,000
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References
About Us: Abdulfatah Mo'men Consultant. (2017, March 23). Retrieved from Abdulfatah Mo'men
Consultant web site : http://www.afm-consultants.com/
About Us: Amsad Architectural Institution . (2017, March 23). Retrieved from Amsad architectural
Institution Website: http://amsad.com/
About Us: Laceco Architects and Engineers. (2017, March 23). Retrieved from Laceco Architects and
Engineers Website: http://www.laceco.net/
About Us: Omrania Architecture office. (2017, March 23). Retrieved from Omrania Architecture office
website: https://omrania.com/
About Us: SAK Consultants. (2017, March 23). Retrieved from SAK Consultants Web site: http://sak-
consult.com/introduction.php
Design and consultancy for natural and built assests . (2015). Global City Focus: Jeddah , 3-5.
Software, P.A. (n.d.). Architecture Firm Business Plan.
A Sample Architectural Firm Business Plan Template. (n.d.).
