MK HW - 3 questions

Chapter 5 Question #2

Explain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need.

Chapter 6 Questions #2

Compare and contrast the buying behavior of final consumers and organizations buyers. In what ways are they most similar and in what ways are they most different.

Chapter 7 Questions #7

Distinguish between primary data and secondary data and illustrate your answer.