case studies for marketing
psytramp
Case Study Paper: General Requirements, Analysis, Research & Writing Mechanics
Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence
General Requirements
30%
The paper contains a minimum of 2,000 words excluding cover page, references and any third- party materials. Paper is correctly formatted as a memo. 25 - 30%
The paper contains 1,750 – 1,999 words excluding cover page, references and any third-party materials. Paper may or may not be correctly formatted as a memo. 20% - 24%
The paper contains 1,500 – 1,749 words excluding cover page, references and any third-party materials. Paper may or may not be correctly formatted as a memo. 15% - 19%
The paper contains under 1,500 words excluding cover page, references and any third-party materials. Paper may or may not be correctly formatted as a memo. 0% - 14%
Analysis
40%
Ten or more distinct class concepts are clearly identified and applied. Evidence is provided and analysis is presented logically. Case study topic is clearly defined upfront and memo ends with conclusion of whether marketing effort will be successful or not. 35 - 40%
Eight or nine distinct class concepts are clearly identified and applied. Most of the evidence and analysis are presented logically. Case study topic is clearly defined upfront and memo ends with conclusion of whether marketing effort will be successful or not. 30% - 34%
Six or seven distinct class concepts are clearly identified and applied. Some of the evidence and analysis are presented logically. Case study topic may be clearly defined upfront and memo may end with conclusion of whether marketing effort will be successful or not. 25% - 29%
Less than six distinct class concepts are poorly identified and applied. Case study topic may be clearly defined upfront and memo may end with conclusion of whether marketing effort will be successful or not. 0% - 24%
Research
15%
Cites and integrates at least ten credible sources. Sources are correctly cited, evaluated and quoted within the paper and at the end. 20%
Cites and integrates eight or nine credible sources. Majority of sources are correctly cited, evaluated and quoted within the paper and at the end. 17 - 19%
Cites and integrates six or seven credible sources. Majority of sources are correctly cited, evaluated and quoted within the paper. 11% - 16%
Cites and integrates less than six credible sources. Sources are correctly cited, evaluated and quoted within the paper. 0-10%
Writing Mechanics
10%
Strong sentence and paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise. 10%
Small number of significant but not major errors in grammar and spelling; generally appropriate writing. 8-9%
Inconsistent writing style; work needed on grammar and spelling; does not meet program expectations. 5-7%
Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity. 0-4%
Plagiarism Quiz 5%
Student successfully completed quiz and scored a minimum of 8/10 on time. 5%
Student did no complete quiz and/or did not score a minimum of 8/10 on time. 0-4%
THIS PAPER MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY MATERIAL
THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING UNREFERENCED WORK
TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN A
GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL.