Business case study

Criteria

Excellent

12 points

Good

8 points

Incomplete

4 point

1

Organization Profile & case summary

Provides full background on the case, organization, organization structure & other factors

Provides basic background on the case

Components of case background etc. are missing

2

Business unit profile

Provides a full outline of the unit under review including its contribution to the organization and its position in the organization structure

Provides a basic outline of the unit under review

Components such as the unit’s contribution or position in the organization’s structure are missing

3

Problem description

Identifies the key issues (gap between expected and actual results) with supporting data. Provides an analysis to support the problem description

Does not specify the gap between expected and actual performance; or does not supply supporting information and analysis

Does not explain the key issues in detail or is missing key information

4

Case questions

Clearly answers each question using course materials and theories

Response to questions is vague, or use of course materials is missing

Question answers are not clear - key points are missing

5

Use of appropriate analysis and integration of course content

Links two or more course concepts to the defined problem showing how they affirm or deny the problem. Explain why these course concepts were chosen and how they helped define the problem

Course concepts not clearly identified or linked to the problem or there are gaps in the way the analysis is explained and verified

Limited use of course concepts or incorrect linking of concepts to the problem. Does not explain why the selected concepts were chosen

6

Recommendations

Clear recommendations using course terms and concepts in a linked and understandable manner. Includes follow-up criteria and a measure of effectiveness.

Limited use of course terms and concepts. Limited or no measureable follow-up.

Poor use of course concepts and little notation of measureable follow-up

7

Report clarity and cohesiveness

Paper is +/- 6 to 10 pages, follows points 1 through 6 above, typed with all attachments in an appendix. Paper explains all key points

Some points not clearly developed and some lose ends

Points are difficult to understand, key points are missed or incomplete. Grammatical errors are noted

8

Appendix

Includes all tables, charts, graphics, interview questions, analysis rubrics, etc

Some tables, charts, etc. are missing

Very limited attachments or support documents

9

+ 4 points

Presented on time and in proper format (+4.0)

Presented on time. Some formatting issues

(+2.5)

Presented late

(+0.0)