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Respond to both APA 200 words or more

After reading both articles “A Layman’s View of an Art Exhibition” and “What Is Art?” I believe Theodore Roosevelt and Leo Tolstoy views should be interpreted and we are all unique individuals so therefore we will not always thing alike, meaning what I may like does not necessarily mean another person will like and or having the same understanding or feelings towards a particular piece of artwork. Some people find art as a means of relaxation well others may use it as a platform to communicate via socially and expression. I totally understand Tolstoy as to why in the article he has been engaged in a search for a definition of true art (Williams, 1997)because once again what might be considered true, good and exceptional to one might not be that same to another.

                As far as art relating to the promotional campaign marketers will need to be able convince potential consumers (customers) they like this piece of art. In order to be successful in the art arena I would highly suggest that the marketer take classes to better understand the meaning of art and what is considered acceptable and was is considered not acceptable. Having more knowledge of the understanding of what is art will provide the marketer with tools of how to better promote the product. At some point during promotional campaign the marketer is simply a salesperson, because they are working diligently to convince their target audience. For example, I am not an individual who view a disfigured person as art but I will view a piece of artwork of something as simple as a dog or a child playing in the rain as beautiful. So the marketer would have my attention with artwork as I stated.

               There have been painting done by animals (especially elephants) that some consider as art and xample provided. This particular piece is the “Spring In My Step by Jojo” is on sale for a limited time for only $549 (Jojo), so for a marketer to promote this artwork and as Tolstoy mentioned people will naturally respond to feeling they recognize. The target audience could well be those individuals that are considered to be animal activists. The bottom line is that art will and always be whatever the individual creating it wants it to be and those who will purchase art will always have their reasoning for their purchase and the meaning of how it affects them personally.

Reference:

Jojo. (n.d.). Spring In My Step . The Elephant Art Gallery. N.A.

Williams, G. (1997, January). Tolstoy, 'What is Art?'. Tolstoy, 'What is Art?', p. 266. Retrieved from Gale Group: http://go.galegroup.com.ezproxy.saintleo.edu/ps/retrieve.do?sort=RELEVANCE&docType=Book+review&tabID=T001&prodId=LitRC&searchId=R1&resultListType=RESULT_LIST&searchType=BasicSearchForm&contentSegment=&currentPosition=1&searchResultsType=MultiTab&inPS=true

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Last week we explored price. “The purpose of price is not only to recover costs but to also capture the perceived value of the product in the mind of the consumer.” (Winer & Dhar, 2011, p. 247) The Roosevelt article started by complimenting the Association of American Painters and Sculptors for organizing the European “modern” exhibit but Roosevelt was critical of the pictures and artwork. He explained: “Probably we err in treating most of these pictures seriously. It is likely that many of them represent in the painters the astute appreciation of the power to make folly lucrative….” (Roosevelt, 1913, p. 718) Roosevelt felt that commonplace was completely absent from the exhibition and that “the penalty for avoiding the commonplace is a liability to extravagance.” (Roosevelt, 1913, p. 719) Roosevelt was implying that the artists were creating works that common people could not identify with. “Marketing is about understanding people…and reusing ideas in new ways.” (Tobak, 2013)

 “What is Art?” talked about how Tolstoy attempted to “separate out what could unquestionable be accepted as good by any reasonable man from all the accretions caused by centuries of abuse, misrepresentation, and hypocrisy.” (Tolstoy, 2016) Can Tolstoy’s concept “point the way towards art of genuine value” in marketing promotions? (Tolstoy, 2016) It would seem that both the targeted segment and the marketing manager have a role in determining brand value and the value of the product or service.

 The exhibit that Roosevelt writes about seems to have similarities with sales promotion concepts. Sales promotions are designed to be action focused (Winer & Dhar, 2011, p. 314). The exhibition was designed to both sell art and sell modern expressionism. Roosevelt didn’t seem to identify the pieces at the exhibition as artwork. Like an exhibition, marketing events have a beginning and end date and are intended to have a direct impact (Winer & Dhar, 2011, p. 314). Roosevelt expressed that he thought the exhibit was noteworthy because the modern artwork was not commonplace. Promotions are intended to influence consumers and customers (Winer & Dhar, 2011, p. 314). Roosevelt felt that the modern artists failed to connect with commonplace because “modern artists are too self-conscious and make themselves ridiculous by pretentiousness.” (Roosevelt, 1913, p. 720).

 My take away from the two excerpts is that promotional strategy should start with understanding the targeted segment, what they think, and what makes them want to make a purchase. “Some people are great inventors. They come up with wild concepts that nobody’s ever thought of.” (Tobak, 2013) Marketing is not just creating an exhibition for new products; it is promoting the product to customers in a way that helps them to make the purchasing decision. Roosevelt didn’t mention any coupons, free samples, or contests at the exhibit and Tolstoy might argue that