Informal Proposal
A Well-Written Informal Proposal
A Well-Written Informal Proposal
WIIFY is the “bottom line”
You are not the focus
Highlight benefits (vs. features)
Show how you are unique
Avoid empty rhetoric e.g., “We are the best”
A Well-Written Informal Proposal
No clichés
Clear, concise
Professional and conversational
Grammatically correct
Details in place (legal document)
Your Opinion of this Opening?
“Greetings of the day. I was reviewing your website and thought you might be interested in our Autocad Users Email database. By which you can expand your reach and widen your client base. We maintain contacts with permission based emails.”
Your Opinion of this Opening?
“How are you? This is Grace from JST Industry, we are a professional manufacturer of machining parts, stamping parts, plastic mould and injection molded products, do you think it possible to co-operate with each other? With over 10 years experience in this field, we strictly carry out the ISO regulations and can assure you the top quality & competitive price. If you have interest to outsource these products, please do feel free to send us drawings or samples for quotation.”
Your Opinion of this Opening?
“How would you like to reduce your manufacturing costs by 10-25%? For the last five years, Sender Company has been helping clients streamline their use of electricity and cut one of the largest overhead costs.”
Informal Proposal Examples