management
darasmalik16
homework_2.docRunning head: BUSINESS MANAGEMENT 1
BUSINESS MANAGEMENT 3
Business Management
Name of the Student
Institution of Affiliation
ChatBooks
I selected Chatbooks, a company that was listed by Entrepreneur magazine among 100 Brilliant companies in 2016.
Chatbooks is a company that changes Instagram feeds into beautiful and simplified beautiful photo books. With the busy hassles that people go through on a daily basis, Chatbooks offers to make photo books to its customers. The client only spends 30 seconds to set up the Book Series, and then the rest of the work to be done by ChatBooks. This company has also created the photo books in sections whereby a customer can save his Sunday selfies, Taco Tuesday, Snowball fight among other events, as a way of saving memories of good times. It is also very easy to include dates, captions, and locations with the need of much formatting. Not only is Chatbooks innovative, but it is also cheap and affordable to people of all classes (Chatbooks, 2016).
Chatbooks was selected in the list of 100 brilliant companies because the founder, Vanessa Quigley came up with a brilliant idea where a person's digital life could be put into the record and even in hardcopy in the form of a book. Many people love picture collections because of the memories that they attach to those pictures. Nevertheless, most of the people do not manage to create the memory book due to lack of time. The platform allows the creation of picture collection each time a client uploads 60 photos on Instagram feed. The company was considered brilliant because it personalizes a person's photos through beautiful and attractive formatting without requiring the user to do the job. This is a brilliant idea that has brought more fun on Instagram photos. It is also a simple way of helping users to keep digital records.
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