Powerpoint Presentataion

Secondary Research

The contemporary epoch has seen an explosion in the field of technology. Any development oriented organization should, therefore, integrate technology into its daily operations. Notably, having a business website is the stepping towards the growth and development of the business. Almost everyone across the globe is a member of social media platform. Face book, for instance,is used by more than two-thirds of the global population. It is, therefore, a viable platform for business to advertise their products. good interaction with followers also is a key point for to note in regard to social media use. For most of the social media platform, followers could use like, re-post (or retweet), comment to interact with the public account. Similarly, the public account could use hashtag and answer question to responses their followers. From our research, we get a conclusion that the publicaccount makes positive feedback will let their follower click more like and retweet than less feedback posted by the public. Similarly, the more retweet by the followers the more people will attract, and the public account will gain more followers. Therefore, I suggest companies should hire staff in charge of replying to followers and create a good relationship with followers. Effective post frequency could help companies get many followers. From the secondary sources, it is evident that most major global companies post 3-4 times per week in average (sometimes post daily). This is very important. For a start-up company, there is a need to post several times per day to try to attract more attention and viewership.

It has been found out that media platforms have contributed to improved sales, increased exposure and also reduced marketing costs. When used effectively social media platforms have the opportunity to boost the profitability of a firm to greater heights. Social media would form the largest online platforms for business growth only if used effectively. Notably, the way business people interact with clients online goes a long in determining the number clients that the business garners. Posting regularly is not the thing that matters but rather the manner in which the posts are made. It is viable to come up with a device such as the one depicted below. The tool allows an entrepreneur to post at least twice every day. Evidently, it is possible for the company to clearly follow its trend of posting in social media, an entity that goes a long way in diversifying the business.

It was also observed that the type of platforms where a person posts is a key determinant on the availability of client. For instance,Twitter was seen to have more adult members compared to Facebook. The nature of the business will, therefore, determine the kind of social media that is necessary for the growth of the business. Therefore, if the products target the young people as the potential customers, thenFacebook would be the most viable platform since it is used by many young people. On the other hand, if the business deals with products that have adults as the target customers, Twitter will be more desirable. It is therefore upon the business to ascertain what they want to sell and which media platform best suits their products. Another factor to consider is the popularity of the media platform. Evidently,Facebook remains the most popular site since its inception according to the Pew Research Center. The more popular a media site is, the more a company can get a large viewership.