Powerpoint Presentataion

After reviewed all the social media reports in our group. I find there have four powerful strategies to help our company to build our social media platform to attract more people to purchase our products.

Celebrity Influence

From our reports, there have three reasons to show why we need use this strategy:

· Celebrity have strong influence, which could improve our products popularity

· Celebrity have many follower, which could help me potential customers be aware of our brand

· Celebrity could help us occupy more market share

There is an example that Nike use celebrity to let improve their brand popularity by post a image the celebrity wear their products.

From their follower’s comment, we could know there are many people like celebrity and willing to support the brand that their idol use.

Correct type of post

Based on our research, the major athletic brand like improve their market awareness by posting image, video, and live streams which related to their brand values and products. However, not all the posts gain enough attention from their followers. There have some facts that we find:

· More than half of posts is photograph

· Many image posts have low attraction for followers

· Video and live streams is the most favorable post type for followers

There has an example that to indicate the relationship between reaction and type of posts

From this chart, we could know that picture post has top one pure total reaction, but videos post has higher average reactions than picture post. This illustrate we should use correct type of posts to let people like our social media and become our loyal consumer.

Good Interaction with follower

As an athletic shoes company, we should provide high quality services for our consumers and fans. Therefore, we need give our followers positive feedback to build a good relationship between us and our customers. Here is how other brand to interaction with their follower on social media:

· Using hashtag to point out their follower’s comments and say thanks

· Reposes majority comments with patient

· Answering followers’ question about posts

· Accept followers’ suggestions

So, for our company, we should learn from these brand actions and let our followers know that we are care about their feeling and maintain a good relationship with them.

Effective post frequency

From our research, we find that most social media account post 3-4 times per week (sometimes post daily). This stable posts frequency is very important for our company because we could let our followers be aware of our new information and help them to keep a good habit that check our social media. Here is some suggestion that could help our company in social media platform:

· Do not post too many times in one day

· Posts frequently in some special day, such as holiday

· Keep stable post frequency

Additional suggestions

· post lifestyle information

· using humor style to attract attention

· using different platform for different fans