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CONSUMER PROFILE ASSIGNMENT Name(s):__________________________________ Score: /25/ Company:_______________________________ Consumer Profile

1. Demographics Information (7 pts)

a. Age Range/Generation i. Primary Target Market:

ii. Secondary Target Market:

b. Ethnicity: c. Gender: d. Marital Status: (single, married, divorced, living with partner, etc)

e. Education Level:

f. Income Level

i. Economic Class:

ii. Personal Income:

g. Career i. Career Focus & Title:

ii. Career Goal(s):

2. VALS profile: pick two (5 pts)

3. Psychographic Information (6 pts)

a. Fashion Taste: b. Fashion Cycle: (Innovator, Early Adopter, Early Majority, Late Majority,

Laggards)

c. Social Affiliations/Leisure Activities/Hobbies:

4. What marketing strategies are used? (2 pts) 5. List 3 media personalities that would best relate to the brand: (3 pts)

a. ________________________ b. ________________________

c. ________________________

6. Close your eyes, and try to visualize the customer exactly as your see them. Insert 2- pictures of people who you believe match the target market. (2 pts)

(NOTE: Please remember to submit a word processed document, without spelling or grammatical errors)