bus 280

ECPI

14APR2017

PROBLEMS FACED BY SMALL SCALE ENTREPRISE IN MARKETING OF PRODUCTS

Introduction

Small scale industries have a big problem with marketing of their products. They experience this as their business always start with a small capital that makes their budget tight. Due to the lack of sufficient funds small scale businesses do not get to conduct proper advertisement of their products. They lack proper channels for distribution of goods, this makes them rely on personal selling to have their products in the market. (Latif et,al. 2014).

Background Information

Small scale business are defined by size, capital and the size of market. They are also known to have a small number of employees. They range from retail businesses to small manufacturing industries. Most small scale enterprise are sole proprietorship but can also be private corporations or partnerships.

Audience Position

Small scale businesses face high competition from the large well established businesses to market and sell the same type of product as the small scale. Not only do they have to compete with the big brands but also small enterprise that are also trying to come up. This leads to them having poor quality products, raw materials become scarce and shortage of technological support (Latif et al., 2014).

Proposed Solution

The use of technology in their marketing strategies will help to improve on their sales and profits. So as to advance on their marketing, investing on better communication methods between the employees and the management and also between the marketing and sales department with its clients (Brookins, 2017).

Reference