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Question 1

In one of the reading assignments this week Jack Welch states, “ There may indeed be no time like the present to start anew.”

· Identify a company, product, service, or ‘big idea’ that came to market during the recent economic downturn. 

· Discuss some of the reasons why this company’s launch was successful (or possibly unsuccessful) in the current US economy.

Readings

· Welch, “ Flying Solo – A Reality Check ”

· Welch, “ Company Man or Free Agent ”

· Welch, “ This is a Good Time to Launch the Right Business ”