Brand Statement of yourself
Eg0istka
personal_branding-3.pptxPersonal Branding
Selling YOU!
Personal Brand Key Principles
A Personal Brand communicates what you stand for:
Who You Are
What You Do
What Makes You Unique
• It is a clear, compelling statement that people associate with you and distinguishes you from others.
Expresses what makes you unique and memorable.
Motivates your target audience to connect with you emotionally and want to work with you.
Must Be:
Clear about who you are and who you are not
Expressed consistently in every communication and situation
Visible to your target audience
Defining Your Personal Brand
1. What are your vision and purpose?
Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally, at how you might help the world realize your vision.
2. What are your values and passions?
You have to know yourself and what you want and need before you can move forward. Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren’t met, you probably won’t be happy.
3. What are your top goals for the next year, 2 years, and 5 years?
Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.
Defining Your Personal Brand
4. What are your top brand attributes?
What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality? Examples: Collaborative, resilient, forward-focused, risk-taking, connected, international, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine, accessible.
5. What are your core strengths or motivated skills?
In what functions and responsibilities do you excel? What things are you the designated “go-to” person for? What would your company have a hard time replacing if you left suddenly?
Examples: Identifying problems, seeing the details, leading, delegating, performing analysis, fact finding, crunching numbers, anticipating risk, motivating, mentoring, innovating, managing conflict, writing, listening, communicating.
6. Get feedback from those who know you best – at work, at home, anywhere.
The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. How does your self-assessment correlate with their feedback?
Defining Your Personal Brand
7. Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.
Don’t dwell on your weak points, but keep them in mind so that you don’t move into a position where that function is the main thrust of the job.
8. Who is your target audience?
Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers hang out and what key words will attract them, and then position yourself in front of them to capture their attention.
9. Who is your competition in the marketplace and what differentiates you from them?
Determine why decision makers should choose whatever you’re offering over the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?
What are Example Brand Statements?
“Hi, I’m Natasha Brown. I’ll be receiving my BBA in Accounting in May from UT-Austin and I interned last summer at PricewaterhouseCoopers in the Assurance practice. I also participated in the firm’s community service project in New Orleans, which was an incredible experience. I’m also the vice president of UT’s business fraternity. I’m currently seeking an auditor position in the Chicago area, which is why I’m here at this conference.”
“Hi, my name is Rob Smith. I’m currently a junior at Boston College majoring in business with a minor in Chinese language. I spent last semester in Beijing, where I studied and had a really exciting internship with a small American marketing firm working with Beijing’s tourism agency. I saw that your agency has added some Chinese clients lately, which is why I’m eager to apply for one of your internships.”
“Hi, my name is Marcos Sanchez. I’m an English major at NYU and I’m pursuing publishing internships. I’m really active with several organizations on campus, helping them design their websites. I’m also a big advocate of social media and have helped some nonprofit organizations create their Facebook fan pages. I saw that your magazine is doing a lot of great things in the social media space…”
What Questions do I Need to Address?
What are your vision and purpose?
What are your values and passions?
What are your top goals for the next year, 2 years, and 5 years?
What are your top brand attributes?
What are your core strengths or motivated skills?
Get feedback from those who know you best – at work, at home, anywhere.
Do a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis on yourself.
Who is your target audience?
Who is your competition in the marketplace and what differentiates you from them?
Is there a Template for a Brand Statement?
I am a ________________________________________________
(how you see yourself professionally)
Who ___________________________________________________
(describe how you use your unique talents)
For ____________________________________________________
(describe your target audience)
so they can/in order to _______________________________________________________
(describe the desired experience you want your audience to have)
Going forward, I would like _______________________________________________________
(what you aspire to do)
